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Special issue on marketing within the enterprise and beyond
Chintagunta, Pradeep K. (contributor) - 2011
Persistent link: https://www.econbiz.de/10009373356
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Service quality variability and termination behavior
Sriram, S.; Chintagunta, Pradeep K.; Manchanda, Puneet - In: Management science : journal of the Institute for … 61 (2015) 11, pp. 2739-2759
Persistent link: https://www.econbiz.de/10011409162
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Pricing strategies in a dynamic duopoly : a differential game model
Chintagunta, Pradeep K. - In: Management science : journal of the Institute for … 42 (1996) 11, pp. 1501-1514
Persistent link: https://www.econbiz.de/10001211728
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An empirical investigation of advertising strategies in a dynamic duopoly
Chintagunta, Pradeep K. - In: Management science : journal of the Institute for … 38 (1992) 9, pp. 1230-1244
Persistent link: https://www.econbiz.de/10001130111
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Blogs, advertising, and local-market movie box office performance
Gopinath, Shyam; Chintagunta, Pradeep K.; Venkataraman, … - In: Management science : journal of the Institute for … 59 (2013) 12, pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
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Do targeted discount offers serve as advertising? : evidence from 70 field experiments
Sahni, Navdeep S.; Zou, Dan; Chintagunta, Pradeep K. - In: Management science : journal of the Institute for … 63 (2017) 8, pp. 2688-2705
Persistent link: https://www.econbiz.de/10011741412
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Consumer tax credits for evs : some quasi-experimental evidence on consumer demand, product substitution, and carbon emissions
He, Cheng; Ozturk, O. Cem; Gu, Chris; Chintagunta, … - In: Management science : journal of the Institute for … 69 (2023) 12, pp. 7759-7783
Persistent link: https://www.econbiz.de/10014444160
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Optimal advertising and promotion budgets in dynamic markets with brand equitiy as a mediating variable
Sriram, S.; Kalwani, Manohar U. - In: Management science : journal of the Institute for … 53 (2007) 1, pp. 46-60
Persistent link: https://www.econbiz.de/10003632019
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A parsimonious description of the Hendry system
Kalwani, Manohar U.; Morrison, Donald G. - In: Management science : journal of the Institute for … 23 (1977) 5, pp. 467-477
Persistent link: https://www.econbiz.de/10002182113
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Selecting Product Development Projects: Pioneering versus Incremental Innovation Strategies
Ali, Abdul; Kalwani, Manohar U.; Kovenock, Dan - In: Management science : journal of the Institute for … 39 (1993) 3, pp. 255-274
Persistent link: https://www.econbiz.de/10006106595