Narrow search
Showing 1 - 10 of 15
Cover Image
How does adoption of the outlet channel impact customers' spending in the retail stores : conflict or synergy?
Soysal, Gonca; Krishnamurthi, Lakshman - In: Management science : journal of the Institute for … 62 (2016) 9, pp. 2692-2704
Persistent link: https://www.econbiz.de/10011577191
Cover Image
Special issue on marketing within the enterprise and beyond
Chintagunta, Pradeep K. (contributor) - 2011
Persistent link: https://www.econbiz.de/10009373356
Cover Image
Service quality variability and termination behavior
Sriram, S.; Chintagunta, Pradeep K.; Manchanda, Puneet - In: Management science : journal of the Institute for … 61 (2015) 11, pp. 2739-2759
Persistent link: https://www.econbiz.de/10011409162
Cover Image
Pricing strategies in a dynamic duopoly : a differential game model
Chintagunta, Pradeep K. - In: Management science : journal of the Institute for … 42 (1996) 11, pp. 1501-1514
Persistent link: https://www.econbiz.de/10001211728
Cover Image
An empirical investigation of advertising strategies in a dynamic duopoly
Chintagunta, Pradeep K. - In: Management science : journal of the Institute for … 38 (1992) 9, pp. 1230-1244
Persistent link: https://www.econbiz.de/10001130111
Cover Image
Blogs, advertising, and local-market movie box office performance
Gopinath, Shyam; Chintagunta, Pradeep K.; Venkataraman, … - In: Management science : journal of the Institute for … 59 (2013) 12, pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
Cover Image
Do targeted discount offers serve as advertising? : evidence from 70 field experiments
Sahni, Navdeep S.; Zou, Dan; Chintagunta, Pradeep K. - In: Management science : journal of the Institute for … 63 (2017) 8, pp. 2688-2705
Persistent link: https://www.econbiz.de/10011741412
Cover Image
Measuring Cross-Category Price Effects with Aggregate Store Data
Song, Inseong; Chintagunta, Pradeep K. - In: Management science : journal of the Institute for … 52 (2006) 10, pp. 1594-1609
Persistent link: https://www.econbiz.de/10007295980
Cover Image
Investigating the Effects of Store-Brand Introduction on Retailer Demand and Pricing Behavior
Chintagunta, Pradeep K.; Bonfrer, André; Song, Inseong - In: Management science : journal of the Institute for … 48 (2002) 10, pp. 1242-1267
Persistent link: https://www.econbiz.de/10006086122
Cover Image
Investigating Dynamic Multifirm Market Interactions in Price and Advertising
Vilcassim, Naufel J.; Kadiyali, Vrinda; Chintagunta, … - In: Management science : journal of the Institute for … 45 (1999) 4, pp. 499-518
Persistent link: https://www.econbiz.de/10006096755