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Cause marketing : spillover effects of cause-related products in a product portfolio
Krishna, Aradhna; Rajan, Uday - In: Management science : journal of the Institute for … 55 (2009) 9, pp. 1469-1485
Persistent link: https://www.econbiz.de/10003894198
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Should price increases be targeted? : pricing power and selective vs. across-the-board price increases
Krishna, Aradhna; Feinberg, Fred M.; Zhang, Z. John - In: Management science : journal of the Institute for … 53 (2007) 9, pp. 1407-1422
Persistent link: https://www.econbiz.de/10003563451
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The Optimal Choice of Promotional Vehicles: Front-Loaded or Rear-Loaded Incentives?
Zhang, Z.John; Krishna, Aradhna; Dhar, Sanjay K. - In: Management science : journal of the Institute for … 46 (2000) 3, pp. 348-362
Persistent link: https://www.econbiz.de/10006094544
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Short- or Long-Duration Coupons: The Effect of the Expiration Date on the Profitability of Coupon Promotions
Krishna, Aradhna; Zhang, Z.John - In: Management science : journal of the Institute for … 45 (1999) 8, pp. 1041-1056
Persistent link: https://www.econbiz.de/10006096571
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Cause Marketing: Spillover Effects of Cause-Related Products in a Product Portfolio
Krishna, Aradhna; Rajan, Uday - In: Management science : journal of the Institute for … 55 (2009) 9, pp. 1469-1485
Persistent link: https://www.econbiz.de/10008307426
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Should Price Increases Be Targeted?-Pricing Power and Selective vs. Across-the-Board Price Increases
Krishna, Aradhna; Feinberg, Fred M.; Zhang, Z.John - In: Management science : journal of the Institute for … 53 (2007) 9, pp. 1407-1422
Persistent link: https://www.econbiz.de/10007792069
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Timeshare Exchange Mechanisms
Wang, Yu; Krishna, Aradhna - In: Management science : journal of the Institute for … 52 (2006) 8, pp. 1223-1237
Persistent link: https://www.econbiz.de/10007290193