The Optimal Choice of Promotional Vehicles: Front-Loaded or Rear-Loaded Incentives?
| Year of publication: |
2000
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|---|---|
| Authors: | Zhang, Z.John ; Krishna, Aradhna ; Dhar, Sanjay K. |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0025-1909, ZDB-ID 2063451. - Vol. 46.2000, 3, p. 348-362
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