Short- or Long-Duration Coupons: The Effect of the Expiration Date on the Profitability of Coupon Promotions
Year of publication: |
1999
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Authors: | Krishna, Aradhna ; Zhang, Z.John |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0025-1909, ZDB-ID 2063451. - Vol. 45.1999, 8, p. 1041-1056
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