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How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha; Thomadsen, Raphael - In: Management science : journal of the Institute for … 62 (2016) 2, pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
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Only the ugly face? : a theoretical model of brand dilution
Bacchiega, Emanuele; Colucci, Mariachiara; Denicolò, … - In: Management science : journal of the Institute for … 70 (2024) 5, pp. 3182-3199
Persistent link: https://www.econbiz.de/10014551119
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Design implications of extended producer responsibility for durable products
Huang, Ximin; Atasu, Atalay; Toktay, L. Beril - In: Management science : journal of the Institute for … 65 (2019) 6, pp. 2573-2590
Persistent link: https://www.econbiz.de/10012039816
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Sunk cost fallacy in driving the world's costliest cars
Ho, Teck-Hua; Png, Ivan; Reza, Sadat - In: Management science : journal of the Institute for … 64 (2018) 4, pp. 1761-1778
Persistent link: https://www.econbiz.de/10011855735
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The red, the black, and the plastic : paying down credit card debt for hotels, not sofas
Quispe-Torreblanca, Edika G.; Stewart, Neil; … - In: Management science : journal of the Institute for … 65 (2019) 11, pp. 5392-5410
Persistent link: https://www.econbiz.de/10012125975
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Age of decision : pension savings withdrawal and consumption and debt response
Agarwal, Sumit; Pan, Jessica; Qian, Wenlan - In: Management science : journal of the Institute for … 66 (2020) 1, pp. 43-69
Persistent link: https://www.econbiz.de/10012156560
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Exogenous learning, seller-induced learning, and marketing of durable goods
Jing, Bing - In: Management science : journal of the Institute for … 57 (2011) 10, pp. 1788-1801
Persistent link: https://www.econbiz.de/10009383638
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Durable goods adoption and the consumer discount factor : a case study of the Norwegian book market
Daljord, Øystein - In: Management science : journal of the Institute for … 68 (2022) 9, pp. 6783-6796
Persistent link: https://www.econbiz.de/10013373108
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An interproduct competition model incorporating branding hierarchy and product similarities using store-level data
Voleti, Sudhir; Kopalle, Praveen K.; Ghosh, Pulak - In: Management science : journal of the Institute for … 61 (2015) 11, pp. 2720-2738
Persistent link: https://www.econbiz.de/10011409161
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Does brand licensing increase a licensor's shareholder value?
Bărbulescu Robinson, Adina; Tuli, Kapil R.; Kohli, … - In: Management science : journal of the Institute for … 61 (2015) 6, pp. 1436-1455
Persistent link: https://www.econbiz.de/10011293375