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Estimating demand for mobile applications in the new economy
Ghose, Anindya; Han, Sang Pil - In: Management science : journal of the Institute for … 60 (2014) 6, pp. 1470-1488
Persistent link: https://www.econbiz.de/10010381864
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How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha; Thomadsen, Raphael - In: Management science : journal of the Institute for … 62 (2016) 2, pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
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Only the ugly face? : a theoretical model of brand dilution
Bacchiega, Emanuele; Colucci, Mariachiara; Denicolò, … - In: Management science : journal of the Institute for … 70 (2024) 5, pp. 3182-3199
Persistent link: https://www.econbiz.de/10014551119
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On the recoverability of choice behaviors with random coefficients choice models in the context of limited data and unobserved effects
Andrews, Rick L.; Ainslie, Andrew; Currim, Imran S. - In: Management science : journal of the Institute for … 54 (2008) 1, pp. 83-99
Persistent link: https://www.econbiz.de/10003709939
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Branding conspicuous goods : an analysis of the effects of social influence and competition
Amaldoss, Wilfred; Jain, Sanjay - In: Management science : journal of the Institute for … 61 (2015) 9, pp. 2064-2079
Persistent link: https://www.econbiz.de/10011372458
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The effects of age and expertise on product evaluations : does the type of information matter?
Wang, Jing; Cole, Catherine A. - In: Management science : journal of the Institute for … 62 (2016) 7, pp. 2039-2053
Persistent link: https://www.econbiz.de/10011518707
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The dynamic impact of product-harm crises on brand preference and advertising effectiveness : an empirical analysis of the automobile industry
Liu, Yan; Shankar, Venkatesh - In: Management science : journal of the Institute for … 61 (2015) 10, pp. 2514-2535
Persistent link: https://www.econbiz.de/10011386267
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An empirical analysis of mobile voice service and SMS : a structural model
Kim, Youngsoo; Telang, Rahul; Vogt, William B.; … - In: Management science : journal of the Institute for … 56 (2010) 2, pp. 234-252
Persistent link: https://www.econbiz.de/10003954356
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A generalized Norton–Bass model for multigeneration diffusion
Jiang, Zhengrui; Jain, Dipak - In: Management science : journal of the Institute for … 58 (2012) 10, pp. 1887-1897
Persistent link: https://www.econbiz.de/10009664647
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Mobile targeting
Luo, Xueming; Andrews, Michelle; Fang, Zheng; Phang, … - In: Management science : journal of the Institute for … 60 (2014) 7, pp. 1738-1756
Persistent link: https://www.econbiz.de/10010399497