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An interproduct competition model incorporating branding hierarchy and product similarities using store-level data
Voleti, Sudhir; Kopalle, Praveen K.; Ghosh, Pulak - In: Management science : journal of the Institute for … 61 (2015) 11, pp. 2720-2738
Persistent link: https://www.econbiz.de/10011409161
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Celebrity endorsements, firm value, and reputation risk : evidence from the Tiger Woods scandal
Knittel, Christopher R.; Stango, Victor - In: Management science : journal of the Institute for … 60 (2014) 1, pp. 21-37
Persistent link: https://www.econbiz.de/10010345173
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Understanding the effect of advertising on stock returns and firm value : theory and evidence from a structural model
Vitorino, Maria Ana - In: Management science : journal of the Institute for … 60 (2014) 1, pp. 227-245
Persistent link: https://www.econbiz.de/10010345151
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The dynamic impact of product-harm crises on brand preference and advertising effectiveness : an empirical analysis of the automobile industry
Liu, Yan; Shankar, Venkatesh - In: Management science : journal of the Institute for … 61 (2015) 10, pp. 2514-2535
Persistent link: https://www.econbiz.de/10011386267
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Do store brands aid store loyalty?
Seenivasan, Satheesh; Sudhir, K.; Talukdar, Debabrata - In: Management science : journal of the Institute for … 62 (2016) 3, pp. 802-816
Persistent link: https://www.econbiz.de/10011453561
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How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha; Thomadsen, Raphael - In: Management science : journal of the Institute for … 62 (2016) 2, pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
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Does brand licensing increase a licensor's shareholder value?
Bărbulescu Robinson, Adina; Tuli, Kapil R.; Kohli, … - In: Management science : journal of the Institute for … 61 (2015) 6, pp. 1436-1455
Persistent link: https://www.econbiz.de/10011293375
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Pricing variation within dual-distribution chains : the different implications of externalities and signaling for high- and low-quality brands
Kalnins, Arturs - In: Management science : journal of the Institute for … 63 (2017) 1, pp. 139-152
Persistent link: https://www.econbiz.de/10011646354
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Brand spillover as a marketing strategy
Wu, Xiaole; Zhang, Fuqiang; Zhou, Yu - In: Management science : journal of the Institute for … 68 (2022) 7, pp. 5348-5363
Persistent link: https://www.econbiz.de/10013369309
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Brand capital and stock price crash risk
Hasan, Mostafa Monzur; Taylor, Grantley; Richardson, Grant - In: Management science : journal of the Institute for … 68 (2022) 10, pp. 7221-7247
Persistent link: https://www.econbiz.de/10013545967