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Television advertising and online search
Joo, Mingyu; Wilbur, Kenneth C.; Cowgill, Bo; Zhu, Yi - In: Management science : journal of the Institute for … 60 (2014) 1, pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
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Temporal distance and price responsiveness : empirical investigation of the cruise industry
Joo, Mingyu; Gauri, Dinesh Kumar; Wilbur, Kenneth C. - In: Management science : journal of the Institute for … 66 (2020) 11, pp. 5362-5388
Persistent link: https://www.econbiz.de/10012390925
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A "meta-analysis" of multibrand, multioutlet channel systems
Lee, Eunkyu; Staelin, Richard; Yoo, Weon Sang; Du, Rex … - In: Management science : journal of the Institute for … 59 (2013) 9, pp. 1950-1969
Persistent link: https://www.econbiz.de/10010194864
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Optimal product design by sequential experiments in high dimensions
Joo, Mingyu; Thompson, Michael L.; Allenby, Greg M. - In: Management science : journal of the Institute for … 65 (2019) 7, pp. 3235-3254
Persistent link: https://www.econbiz.de/10012039987
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Price advertising by manufacturers and dealers
Xu, Linli; Wilbur, Kenneth C.; Siddarth, S.; … - In: Management science : journal of the Institute for … 60 (2014) 11, pp. 2816-2834
Persistent link: https://www.econbiz.de/10010461797
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Dynamic quality ladder model predictions in nonrandom holdout samples
Xu, Linli; Silva-Risso, Jorge M.; Wilbur, Kenneth C. - In: Management science : journal of the Institute for … 64 (2018) 7, pp. 3187-3207
Persistent link: https://www.econbiz.de/10011899745