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Valuation of new trademarks
Hsu, Po-Hsuan; Li, Dongmei; Li, Qin; Teoh, Siew Hong; … - In: Management science : journal of the Institute for … 68 (2022) 1, pp. 257-279
Persistent link: https://www.econbiz.de/10012821140
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Information technology and trademarks : implications for product variety
Gao, Guodong; Hitt, Lorin M. - In: Management science : journal of the Institute for … 58 (2012) 6, pp. 1211-1226
Persistent link: https://www.econbiz.de/10009563496
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Optimal strategic pricing of reproducible consumer products
Nascimento, Fernando M. - In: Management science : journal of the Institute for … 34 (1988) 8, pp. 921-937
Persistent link: https://www.econbiz.de/10001059670
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Counterfeiters : foes or friends? ; how counterfeits affect sales by product quality tier
Qian, Yi - In: Management science : journal of the Institute for … 60 (2014) 10, pp. 2381-2400
Persistent link: https://www.econbiz.de/10010461890
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Do store brands aid store loyalty?
Seenivasan, Satheesh; Sudhir, K.; Talukdar, Debabrata - In: Management science : journal of the Institute for … 62 (2016) 3, pp. 802-816
Persistent link: https://www.econbiz.de/10011453561
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How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha; Thomadsen, Raphael - In: Management science : journal of the Institute for … 62 (2016) 2, pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
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An interproduct competition model incorporating branding hierarchy and product similarities using store-level data
Voleti, Sudhir; Kopalle, Praveen K.; Ghosh, Pulak - In: Management science : journal of the Institute for … 61 (2015) 11, pp. 2720-2738
Persistent link: https://www.econbiz.de/10011409161
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Pricing strategies in a dynamic duopoly : a differential game model
Chintagunta, Pradeep K. - In: Management science : journal of the Institute for … 42 (1996) 11, pp. 1501-1514
Persistent link: https://www.econbiz.de/10001211728
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Note: the impact of leadtime and years of competitive rivalry on pioneer market share advantages
Huff, Lenard C. - In: Management science : journal of the Institute for … 40 (1994) 10, pp. 1370-1377
Persistent link: https://www.econbiz.de/10001171805
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Investigating the relationship between time in market and pioneering advantage
Brown, Christina L. - In: Management science : journal of the Institute for … 40 (1994) 10, pp. 1361-1369
Persistent link: https://www.econbiz.de/10001171806