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Personal and social usage : the origins of active customers and ways to keep them engaged
Lee, Clarence; Ofek, Elie; Steenburgh, Thomas J. - In: Management science : journal of the Institute for … 64 (2018) 6, pp. 2473-2495
Persistent link: https://www.econbiz.de/10011878929
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Does corporate social responsibility lead to superior financial performance? : a regression discontinuity approach
Flammer, Caroline - In: Management science : journal of the Institute for … 61 (2015) 11, pp. 2549-2568
Persistent link: https://www.econbiz.de/10011409054
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Does nonprofit ownership matter for firm performance? : financial distress and ownership conversion of nursing homes
Lu, Lauren Xiaoyuan; Lu, Susan Feng - In: Management science : journal of the Institute for … 68 (2022) 7, pp. 5127-5145
Persistent link: https://www.econbiz.de/10013369280
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An empirical analysis of search engine advertising : sponsored search in electronic markets
Ghose, Anindya; Yang, Sha - In: Management science : journal of the Institute for … 55 (2009) 10, pp. 1605-1622
Persistent link: https://www.econbiz.de/10003908961
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Privacy regulation and online advertising
Goldfarb, Avi; Tucker, Catherine - In: Management science : journal of the Institute for … 57 (2011) 1, pp. 57-71
Persistent link: https://www.econbiz.de/10008858568
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Accelerated learning of user profiles
Atahan, Pelin; Sarkar, Sumit - In: Management science : journal of the Institute for … 57 (2011) 2, pp. 215-239
Persistent link: https://www.econbiz.de/10008901447
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Search engine advertising : channel substitution when pricing ads to context
Goldfarb, Avi; Tucker, Catherine - In: Management science : journal of the Institute for … 57 (2011) 3, pp. 458-470
Persistent link: https://www.econbiz.de/10008988421
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Special issue on marketing within the enterprise and beyond
Chintagunta, Pradeep K. (contributor) - 2011
Persistent link: https://www.econbiz.de/10009373356
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How does the variance of product ratings matter?
Sun, Monic - In: Management science : journal of the Institute for … 58 (2012) 4, pp. 696-707
Persistent link: https://www.econbiz.de/10009549645
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Cyclical bid adjustments in search-engine advertising
Zhang, Xiaoquan; Feng, Juan - In: Management science : journal of the Institute for … 57 (2011) 9, pp. 1703-1719
Persistent link: https://www.econbiz.de/10009312511