//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Product placement versus tradi...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
333
Konsumentenverhalten
333
Theorie
93
Theory
93
Preismanagement
78
Pricing strategy
78
Marketing management
60
Marketingmanagement
60
Internet marketing
45
Online-Marketing
45
Online retailing
44
Online-Handel
44
Experiment
43
Advertising effects
32
Werbewirkung
32
Advertising
31
Einzelhandel
31
Retail trade
31
Werbung
31
Game theory
30
Spieltheorie
30
Beziehungsmarketing
29
Relationship marketing
29
E-commerce
27
Electronic Commerce
27
Preisdifferenzierung
25
Price discrimination
25
Social Web
25
Social web
25
Operations Research
24
Operations research
24
Brand management
20
Decision
20
Entscheidung
20
Learning process
20
Lernprozess
20
Markenführung
20
Präferenztheorie
20
Revenue management
20
Revenue-Management
20
more ...
less ...
Online availability
All
Undetermined
240
Free
13
Type of publication
All
Article
417
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
418
Aufsatz in Zeitschrift
418
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
418
Author
All
Ghose, Anindya
6
Amaldoss, Wilfred
5
Girotra, Karan
5
Guo, Liang
5
Hosanagar, Kartik
5
Netessine, Serguei
5
Su, Xuanming
5
Villas-Boas, J. Miguel
5
Vulcano, Gustavo
5
Chan, Tat
4
Chintagunta, Pradeep K.
4
Dukes, Anthony
4
Eliashberg, Jehoshua
4
Lee, Dokyun
4
Simchi-Levi, David
4
Zhang, Fuqiang
4
Allon, Gad
3
Bassamboo, Achal
3
Belavina, Elena
3
Choe, Chongwoo
3
Cui, Shiliang
3
Gao, Fei
3
Goldfarb, Avi
3
Kuksov, Dmitri
3
Li, Beibei
3
Milkman, Katherine L.
3
Nazerzadeh, Hamid
3
Ofek, Elie
3
Png, Ivan
3
Raju, Jagmohan Singh
3
Sahin, Ozge
3
Shin, Woochoel
3
Smith, Michael D.
3
Sudhir, K.
3
Swinney, Robert
3
Tucker, Catherine
3
Urban, Glen L.
3
Van Ryzin, Garrett
3
Wilbur, Kenneth C.
3
Xie, Ying
3
more ...
less ...
Published in...
All
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
2,523
Journal of retailing and consumer services
2,026
International journal of hospitality management
853
SpringerLink / Bücher
796
Psychology & marketing
785
International journal of consumer studies
777
The journal of brand management : an international journal
696
Journal of consumer research : JCR ; an interdisciplinary bimonthly
617
NBER working paper series
557
European journal of marketing : EJM
534
European Journal of Marketing
509
The journal of product & brand management
509
Journal of marketing management : MM
477
Working paper / National Bureau of Economic Research, Inc.
457
Journal of advertising research
454
Asia Pacific journal of marketing and logistics
451
Journal of marketing communications
446
Industrial marketing management : the international journal for industrial and high-tech firms
439
Journal of marketing research : JMR
425
Journal of the Academy of Marketing Science
421
Tourism management : research, policies, practice
420
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
415
Journal of marketing
415
Journal of strategic marketing
412
Journal of Consumer Marketing
409
NBER Working Paper
406
Journal of travel and tourism marketing
403
Marketing intelligence & planning
397
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
373
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
366
Journal of Product & Brand Management
362
Journal of retailing
361
Marketing letters : a journal of research in marketing
359
Journal of international consumer marketing
344
Cogent business & management
337
Journal of fashion marketing and management
325
International journal of retail & distribution management
321
Journal of consumer behaviour : an international research review
314
The journal of consumer marketing
311
more ...
less ...
Source
All
ECONIS (ZBW)
418
Showing
1
-
10
of
418
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The dynamic impact of product-harm crises on brand preference and advertising effectiveness : an empirical analysis of the automobile industry
Liu, Yan
;
Shankar, Venkatesh
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2514-2535
Persistent link: https://www.econbiz.de/10011386267
Saved in:
2
How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha
;
Thomadsen, Raphael
- In:
Management science : journal of the Institute for …
62
(
2016
)
2
,
pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
Saved in:
3
Measuring multichannel advertising response
Zantedeschi, Daniel
;
Feit, Elea McDonnell
;
Bradlow, Eric T.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2706-2728
Persistent link: https://www.econbiz.de/10011741415
Saved in:
4
The effects of age and expertise on product evaluations : does the type of information matter?
Wang, Jing
;
Cole, Catherine A.
- In:
Management science : journal of the Institute for …
62
(
2016
)
7
,
pp. 2039-2053
Persistent link: https://www.econbiz.de/10011518707
Saved in:
5
Only the ugly face? : a theoretical model of brand dilution
Bacchiega, Emanuele
;
Colucci, Mariachiara
;
Denicolò, …
- In:
Management science : journal of the Institute for …
70
(
2024
)
5
,
pp. 3182-3199
Persistent link: https://www.econbiz.de/10014551119
Saved in:
6
Advertising content and consumer engagement on social media : evidence from Facebook
Lee, Dokyun
;
Hosanagar, Kartik
;
Nair, Harikesh
- In:
Management science : journal of the Institute for …
64
(
2018
)
11
,
pp. 5105-5131
Persistent link: https://www.econbiz.de/10011947139
Saved in:
7
Understanding the effect of advertising on stock returns and firm value : theory and evidence from a structural model
Vitorino, Maria Ana
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 227-245
Persistent link: https://www.econbiz.de/10010345151
Saved in:
8
The role of brand image and product characteristics on firms' entry and OEM decisions
Caldieraro, Fabio
- In:
Management science : journal of the Institute for …
62
(
2016
)
11
,
pp. 3327-3350
Persistent link: https://www.econbiz.de/10011617130
Saved in:
9
Brand value in social interaction
Kuksov, Dmitri
- In:
Management science : journal of the Institute for …
53
(
2007
)
10
,
pp. 1634-1644
Persistent link: https://www.econbiz.de/10003563107
Saved in:
10
Aggregate impact of different brand development strategies
Hariharan, Vijay Ganesh
;
Bezawada, Ram
;
Talukdar, Debabrata
- In:
Management science : journal of the Institute for …
61
(
2015
)
5
,
pp. 1164-1182
Persistent link: https://www.econbiz.de/10011284856
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->