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Fake it till you make it : reputation, competition, and Yelp review fraud
Luca, Michael; Zervas, Georgios - In: Management science : journal of the Institute for … 62 (2016) 12, pp. 3412-3427
Persistent link: https://www.econbiz.de/10011626341
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Estimation uncertainty and optimal advertising decisions
Aykac, Ahmet (contributor) - In: Management science : journal of the Institute for … 35 (1989) 1, pp. 42-50
Persistent link: https://www.econbiz.de/10001066767
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Millennial-style learning : search intensity, decision making, and information sharing
Carlin, Bruce Ian; Jiang, Li; Spiller, Stephen A. - In: Management science : journal of the Institute for … 64 (2018) 7, pp. 3313-3330
Persistent link: https://www.econbiz.de/10011899776
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Shouting to be heard in advertising
Anderson, Simon P.; Palma, André de - In: Management science : journal of the Institute for … 59 (2013) 7, pp. 1545-1556
Persistent link: https://www.econbiz.de/10009783643
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Understanding the effect of advertising on stock returns and firm value : theory and evidence from a structural model
Vitorino, Maria Ana - In: Management science : journal of the Institute for … 60 (2014) 1, pp. 227-245
Persistent link: https://www.econbiz.de/10010345151
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Ad revenue optimization in live broadcasting
Popescu, Dana G.; Crama, Pascale - In: Management science : journal of the Institute for … 62 (2016) 4, pp. 1145-1164
Persistent link: https://www.econbiz.de/10011470675
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Privacy and marketing externalities : evidence from do not call
Goh, Khim Yong; Hui, Kai-Lung; Png, Ivan - In: Management science : journal of the Institute for … 61 (2015) 12, pp. 2982-3000
Persistent link: https://www.econbiz.de/10011413510
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The dynamic impact of product-harm crises on brand preference and advertising effectiveness : an empirical analysis of the automobile industry
Liu, Yan; Shankar, Venkatesh - In: Management science : journal of the Institute for … 61 (2015) 10, pp. 2514-2535
Persistent link: https://www.econbiz.de/10011386267
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Price advertising by manufacturers and dealers
Xu, Linli; Wilbur, Kenneth C.; Siddarth, S.; … - In: Management science : journal of the Institute for … 60 (2014) 11, pp. 2816-2834
Persistent link: https://www.econbiz.de/10010461797
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Blogs, advertising, and local-market movie box office performance
Gopinath, Shyam; Chintagunta, Pradeep K.; Venkataraman, … - In: Management science : journal of the Institute for … 59 (2013) 12, pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734