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The value of personalized pricing
Elmachtoub, Adam N.; Gupta, Vishal; Hamilton, Michael L. - In: Management science : journal of the Institute for … 67 (2021) 10, pp. 6055-6070
Persistent link: https://www.econbiz.de/10012665718
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How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha; Thomadsen, Raphael - In: Management science : journal of the Institute for … 62 (2016) 2, pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
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Effects of income distribution changes on assortment size in the mainstream grocery channel
Becerril-Arreola, Rafael; Bucklin, Randolph E.; … - In: Management science : journal of the Institute for … 67 (2021) 9, pp. 5878-5900
Persistent link: https://www.econbiz.de/10012650180
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Measuring the efficiency of category-level sales response to promotions
Trivedi, Minakshi; Gauri, Dinesh Kumar; Ma, Yu - In: Management science : journal of the Institute for … 63 (2017) 10, pp. 3473-3488
Persistent link: https://www.econbiz.de/10011760515
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Fewer clicks, more purchases
Unal, Murat; Park, Young-Hoon - In: Management science : journal of the Institute for … 69 (2023) 12, pp. 7317-7334
Persistent link: https://www.econbiz.de/10014444131
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The value of fast fashion : quick response, enhanced design, and strategic consumer behavior
Cachon, Gérard; Swinney, Robert - In: Management science : journal of the Institute for … 57 (2011) 4, pp. 778-795
Persistent link: https://www.econbiz.de/10009012163
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When is product personalization profit-enhancing? : a behavior-based discrimination model
Laussel, Didier; Resende, Joana - In: Management science : journal of the Institute for … 68 (2022) 12, pp. 8872-8888
Persistent link: https://www.econbiz.de/10014284935
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Counterfeiters : foes or friends? ; how counterfeits affect sales by product quality tier
Qian, Yi - In: Management science : journal of the Institute for … 60 (2014) 10, pp. 2381-2400
Persistent link: https://www.econbiz.de/10010461890
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Increasing quality sequence : when is it an optimal product introduction strategy?
Pedram, Mahmood; Balachander, Subramanian - In: Management science : journal of the Institute for … 61 (2015) 10, pp. 2487-2494
Persistent link: https://www.econbiz.de/10011386241
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Responsible sourcing in supply chains
Guo, Ruixue; Lee, Hau Leung; Swinney, Robert - In: Management science : journal of the Institute for … 62 (2016) 9, pp. 2722-2744
Persistent link: https://www.econbiz.de/10011577200