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Increasing quality sequence : when is it an optimal product introduction strategy?
Pedram, Mahmood; Balachander, Subramanian - In: Management science : journal of the Institute for … 61 (2015) 10, pp. 2487-2494
Persistent link: https://www.econbiz.de/10011386241
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The value of personalized pricing
Elmachtoub, Adam N.; Gupta, Vishal; Hamilton, Michael L. - In: Management science : journal of the Institute for … 67 (2021) 10, pp. 6055-6070
Persistent link: https://www.econbiz.de/10012665718
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Responsible sourcing in supply chains
Guo, Ruixue; Lee, Hau Leung; Swinney, Robert - In: Management science : journal of the Institute for … 62 (2016) 9, pp. 2722-2744
Persistent link: https://www.econbiz.de/10011577200
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Market segmentation and software security : pricing patching rights
August, Terrence; Dao, Duy; Kim, Kihoon - In: Management science : journal of the Institute for … 65 (2019) 10, pp. 4575-4597
Persistent link: https://www.econbiz.de/10012118083
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Index fund entry and financial product market competition
Sun, Yang - In: Management science : journal of the Institute for … 67 (2021) 1, pp. 500-523
Persistent link: https://www.econbiz.de/10012435305
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Disclosure and competition for capital
Cheng, Stephanie F.; Cuny, Christine; Xue, Hao - In: Management science : journal of the Institute for … 69 (2023) 7, pp. 4312-4330
Persistent link: https://www.econbiz.de/10014338357
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Shouting to be heard in advertising
Anderson, Simon P.; Palma, André de - In: Management science : journal of the Institute for … 59 (2013) 7, pp. 1545-1556
Persistent link: https://www.econbiz.de/10009783643
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Understanding the effect of advertising on stock returns and firm value : theory and evidence from a structural model
Vitorino, Maria Ana - In: Management science : journal of the Institute for … 60 (2014) 1, pp. 227-245
Persistent link: https://www.econbiz.de/10010345151
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Ad revenue optimization in live broadcasting
Popescu, Dana G.; Crama, Pascale - In: Management science : journal of the Institute for … 62 (2016) 4, pp. 1145-1164
Persistent link: https://www.econbiz.de/10011470675
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Privacy and marketing externalities : evidence from do not call
Goh, Khim Yong; Hui, Kai-Lung; Png, Ivan - In: Management science : journal of the Institute for … 61 (2015) 12, pp. 2982-3000
Persistent link: https://www.econbiz.de/10011413510