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When individuals behave as marketing firms: Probability discounting and reputation in peer‐to‐peer markets
Bonafé‐Pontes, Andressa A.; Oliveira‐Castro, Jorge M. - In: Managerial and Decision Economics (2019)
Persistent link: https://www.econbiz.de/10012084171
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The theory of the marketing firm
Foxall, Gordon R. - In: Managerial and Decision Economics 41 (2019) 2, pp. 164-184
Persistent link: https://www.econbiz.de/10012084176
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The marketing firm: Retailer and consumer contingencies
Larsen, Nils Magne; Sigurdsson, Valdimar; Breivik, Jørgen - In: Managerial and Decision Economics (2019)
Persistent link: https://www.econbiz.de/10012084182
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The marketing firm and co‐creation: An empirical study of marketer and customer's co‐creation process
Fagerstrøm, Asle; Bendheim, Liv Marie; Sigurdsson, Valdimar - In: Managerial and Decision Economics (2019)
Persistent link: https://www.econbiz.de/10012084187
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The marketing firm and co‐creation: The case of co‐creation by LEGO
Fagerstrøm, Asle; Bendheim, Liv Marie; Sigurdsson, Valdimar - In: Managerial and Decision Economics (2019)
Persistent link: https://www.econbiz.de/10012084188
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The behavioural economics of consumption: an introduction to the special issue
Foxall, Gordon R. - In: Managerial and Decision Economics 21 (2000) 3-4, pp. 93-94
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Persistent link: https://www.econbiz.de/10005793153
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The substitutability of brands
Foxall, Gordon R. - In: Managerial and Decision Economics 20 (1999) 5, pp. 241-257
A behavior analytical interpretation of consumer brand choice is proposed. The brands studied are of fast-moving consumer goods (FMCG) which are functionally substitutable but differentiated by marketing activity ('branding'). If functional equivalence was the sole basis of brand...
Persistent link: https://www.econbiz.de/10005694821