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Market research for radical innovations : lessons from a lead user project in the field of medical products
Herstatt, Cornelius - In: Managing innovation driven companies : approaches in …, (pp. 223-236). 2011
Persistent link: https://www.econbiz.de/10008807010
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Generating innovations through analogies : an empirical investigation of knowledge brokers
Kalogerakis, Katharina; Herstatt, Cornelius; Lüthje, … - In: Managing innovation driven companies : approaches in …, (pp. 258-275). 2011
Persistent link: https://www.econbiz.de/10008807008
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Relying on experts : how to effectively gather information for innovation projects from market specialists
Herstatt, Cornelius; Lüthje, Christian; Lettl, Christopher - In: Managing innovation driven companies : approaches in …, (pp. 237-257). 2011
Persistent link: https://www.econbiz.de/10008807009
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Organization of international market introduction : can cooperation between central units and local product management influence success?
Baumgarten, Antje; Herstatt, Cornelius; Fantapié … - In: Managing innovation driven companies : approaches in …, (pp. 37-55). 2011
Persistent link: https://www.econbiz.de/10008807018