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~isPartOf:"Marketing : ZFP ; journal of research and management"
~person:"Belk, Russell W."
~person:"Burmann, Christoph"
~person:"Fournier, Susan"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Kulturelle Identität"
~subject:"Luxury goods"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
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Belk, Russell W.
Burmann, Christoph
Fournier, Susan
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Gierl, Heribert
16
Walsh, Gianfranco
9
Bauer, Hans H.
6
Wagner, Udo
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Swoboda, Bernhard
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Morschett, Dirk
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Sauer, Nicola E.
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Wagner, Gerhard
4
Wiedmann, Klaus-Peter
4
Balderjahn, Ingo
3
Decker, Reinhold
3
Ebster, Claus
3
Herrmann, Andreas
3
Huber, Frank
3
Kenning, Peter
3
Paetz, Friederike
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Schneider, Helmut
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Wilken, Robert
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Albrecht, Carmen-Maria
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Bambauer-Sachse, Silke
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Benkenstein, Martin
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Boztuğ, Yasemin
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Elshiewy, Ossama
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Homburg, Christian
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Keane, Marta
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Kirsch, Kenya-Maria
2
Klee, Alexander
2
Koenigstorfer, Joerg
2
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Marketing : ZFP ; journal of research and management
Journal of business research : JBR
45
Journal of retailing and consumer services
20
Journal of promotion management : JPM
10
The international review of retail, distribution and consumer research
10
Journal of fashion marketing and management
9
The journal of brand management : an international journal
9
Marketing intelligence & planning
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of international consumer marketing
7
Journal of marketing management : MM
7
Journal of promotion management : innovations in planning and applied research
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
International journal of consumer studies
5
International marketing review
5
Journal of business ethics : JOBE
5
Journal of marketing communications
5
Journal of retailing
5
Marketing theory
5
Psychology & marketing
5
Research in consumer behavior
5
European journal of marketing : EJM
4
International journal of hospitality management
4
International journal of retail & distribution management
4
Journal of electronic commerce research : JECR
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
4
Australasian marketing journal
3
International journal of retail and distribution management
3
Journal of consumer behaviour : an international research review
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
The Routledge companion to identity and consumption
3
The journal of consumer marketing
3
The journal of product & brand management
3
Transformative consumer research for personal and collective well-being
3
Young consumers : insight and ideas for responsible marketers
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Brand management ; Vol. 2
2
Consumer-brand relationships : theory and practice
2
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ECONIS (ZBW)
Showing
1
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7
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7
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1
Reverse Product Placement : eine empirische Untersuchung der Verhaltensrelevanz fiktiver Dienstleistungsmarken
Kanitz, Christopher
;
Muzellec, Laurent
;
Schade, Michael
; …
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
3
,
pp. 233-247
Persistent link: https://www.econbiz.de/10009792230
Saved in:
2
Sein oder nicht Sein, das ist hier die Frage : Konzeptualisierung und empirische Analyse von Marken-Authentizität
Burmann, Christoph
;
Schallehn, Mike
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
4
,
pp. 269-281
Persistent link: https://www.econbiz.de/10009680812
Saved in:
3
Determinants and moderators of consumers' cross-border online shopping intentions
Wagner, Gerhard
;
Schramm-Klein, Hanna
;
Schu, Matthias
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
4
,
pp. 214-227
Persistent link: https://www.econbiz.de/10011602905
Saved in:
4
Play, flow and buy? : influence of players' experiences on consumption-relevant behaviour
Steffen, Celina
;
Schramm-Klein, Hanna
;
Mau, Gunnar
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
4
,
pp. 188-200
Persistent link: https://www.econbiz.de/10011561016
Saved in:
5
An exploratory investigation of multidimensional customer contact sequences : insights into customer behaviour in multichannel retailing
Steinmann, Sascha
;
Schramm-Klein, Hanna
;
Mau, Gunnar
; …
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
2
,
pp. 75-91
Persistent link: https://www.econbiz.de/10011566849
Saved in:
6
Broadening the perspective on e-commerce : a comparative analysis of mobile shopping and traditional online shopping
Schramm-Klein, Hanna
;
Wagner, Gerhard
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10010385222
Saved in:
7
Reducing COVID-19 infection risks in retail stores through mobile payments : investigating the determinants of in-store proximity m-payment usage
Wagner, Gerhard
;
Steinmann, Sascha
;
Hälsig, Frank
; …
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 23-36
Persistent link: https://www.econbiz.de/10012600953
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