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Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 41 (2019) 2, pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
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Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 45 (2023) 3, pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
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Are slim models doing better? : advertising effect of model body size
Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 41 (2019) 3, pp. 3-32
Persistent link: https://www.econbiz.de/10012062391
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Do multi-currency price tags bias price perceptions?
Thomas, Stefan; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 38 (2016) 4, pp. 199-213
Persistent link: https://www.econbiz.de/10011602902
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Increasing perceptions of tastiness and the intent to purchase unbranded food offered in retail stores by using consummatory images
Maurer, Martina; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 38 (2016) 2, pp. 61-74
Persistent link: https://www.econbiz.de/10011566848
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Too hot or not? : consumer responses to different levels of eroticism in advertisements depending on consumer and model gender
Thomas, Stefan; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 37 (2015) 1, pp. 24-41
Persistent link: https://www.econbiz.de/10010513966
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Ist der Einfluss von Perceptual Fluency-Manipulationen auf Einstellungen zu Produkten immer positiv? : die moderierende Rolle der Produktvalenz
Gierl, Heribert; Schweidler, Janine - In: Marketing : ZFP ; journal of research and management 32 (2010) 1, pp. 19-38
Persistent link: https://www.econbiz.de/10003954041
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Der Einfluß von Kontrollüberzeugungen und globalen Einstellungen auf das umweltbewußte Konsumentenverhalten
Gierl, Heribert; Stumpp, Stefan - In: Marketing : ZFP ; journal of research and management 21 (1999) 2, pp. 121-129
Persistent link: https://www.econbiz.de/10001457815
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Erklärung des Konsumentenverhaltens durch die Optimum Stimulation Level Theorie
Gierl, Heribert; Helm, Roland; Stumpp, Stefan - In: Marketing : ZFP ; journal of research and management 21 (1999) 3, pp. 217-235
Persistent link: https://www.econbiz.de/10001457838
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Der Dilution-Effekt : Stand der theoretischen und empirischen Forschung
Gierl, Heribert; Großmann, Tina - In: Marketing : ZFP ; journal of research and management 30 (2008) 1, pp. 46-64
Persistent link: https://www.econbiz.de/10003644632