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Advertising
29
Werbung
27
Consumer behaviour
16
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Advertising effects
15
Werbewirkung
15
Brand image
5
Markenimage
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Marketing : ZFP ; journal of research and management
Journal of advertising research
211
International journal of advertising : the review of marketing communications
210
International journal of advertising : the quarterly review of marketing communications
186
Journal of business research : JBR
175
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of advertising
169
Working paper / National Bureau of Economic Research, Inc.
169
NBER working paper series
154
Journal of marketing communications
150
Discussion paper / Centre for Economic Policy Research
137
NBER Working Paper
133
Finance and Economics Discussion Series
115
Marketing Science
101
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
International Finance Discussion Papers
88
SpringerLink / Bücher
88
Journal of promotion management : JPM
85
MPRA Paper
81
CEPAL review
78
Working Papers / eSocialSciences
77
Management science : journal of the Institute for Operations Research and the Management Sciences
73
Working Papers in Applied Economic Theory
72
Journal of historical research in marketing
71
IMF Working Papers
69
European journal of operational research : EJOR
67
European journal of marketing : EJM
64
Journal of promotion management : innovations in planning and applied research
64
Journal of retailing and consumer services
64
Europäische Hochschulschriften / 5
59
CESifo working papers
57
Working Paper Series / Federal Reserve Bank of San Francisco
57
International journal of industrial organization
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
Psychology & marketing
56
International journal of internet marketing and advertising : IJIMA
55
Staff Reports / Federal Reserve Bank of New York
55
Proceedings / Federal Reserve Bank of San Francisco
54
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
Journal of marketing research : JMR
48
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ECONIS (ZBW)
29
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1
Werbeplanung für Low-Involvement-Produkte : e. dynam. Entscheidungsmodell
Ringbeck, Jürgen
- In:
Marketing : ZFP ; journal of research and management
9
(
1987
)
4
,
pp. 237-245
Persistent link: https://www.econbiz.de/10001039835
Saved in:
2
Anzeigenbetrachtung bei geringem Involvement
Jeck-Schlottmann, Gabi
- In:
Marketing : ZFP ; journal of research and management
10
(
1988
)
1
,
pp. 33-43
Persistent link: https://www.econbiz.de/10001041213
Saved in:
3
Product placement : d. Bedeutung d. product placement in TV- u. Kinofilmen aus d. Sicht d. Konsumgüterherstellers
Kalweit, Udo
- In:
Marketing : ZFP ; journal of research and management
10
(
1988
)
2
,
pp. 111-115
Persistent link: https://www.econbiz.de/10001050546
Saved in:
4
Ein situatives Modell der Motivation zur Informationsaufnahme und -verarbeitung bei Werbekontakten
Mühlbacher, Hans
- In:
Marketing : ZFP ; journal of research and management
10
(
1988
)
2
,
pp. 85-94
Persistent link: https://www.econbiz.de/10001050550
Saved in:
5
Die Wirksamkeit humoriger Werbung
Spieker, Heinrich
- In:
Marketing : ZFP ; journal of research and management
9
(
1987
)
2
,
pp. 85-92
Persistent link: https://www.econbiz.de/10001026159
Saved in:
6
Internationale Werbebudgetierung in der Automobilindustrie
Landwehr, Rainer
- In:
Marketing : ZFP ; journal of research and management
11
(
1989
)
4
,
pp. 230-238
Persistent link: https://www.econbiz.de/10001078841
Saved in:
7
Too sexy for the price? : the effectiveness of erotic
advertising
depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
8
Are slim models doing better? :
advertising
effect of model body size
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
3
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012062391
Saved in:
9
Play, flow and buy? : influence of players' experiences on consumption-relevant behaviour
Steffen, Celina
;
Schramm-Klein, Hanna
;
Mau, Gunnar
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
4
,
pp. 188-200
Persistent link: https://www.econbiz.de/10011561016
Saved in:
10
Measuring marketing success : estimating the effect of social media and TV
advertising
on brand attention
Guhl, Daniel
;
Winkler von Mohrenfels, Hannah
;
Abshagen, …
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
1
,
pp. 44-54
Persistent link: https://www.econbiz.de/10011566842
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