//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing : ZFP ; journal of research and management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Should non-genuine products be...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
29
Werbung
27
Consumer behaviour
16
Konsumentenverhalten
16
Advertising effects
15
Werbewirkung
15
Brand image
5
Markenimage
5
Brand management
4
Emotion
4
Markenführung
4
Perception
4
Wahrnehmung
4
Internet marketing
3
Online-Marketing
3
Theorie
3
Theory
3
Brand
2
Brand Evaluations
2
Eroticism
2
Experiment
2
Gender
2
Geschlecht
2
Markenartikel
2
Narrative Methode
2
Narrative method
2
Social Web
2
Social web
2
Advergames
1
Advertisement
1
Aesthetics
1
Affect
1
Ambiguity
1
Ambiguity Effect
1
Animal Cuteness
1
Animal husbandry
1
Animal protection
1
Animals
1
Animals in Advertising
1
Appearance Self-Esteem
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
29
Type of publication (narrower categories)
All
Article in journal
28
Aufsatz in Zeitschrift
28
Language
All
English
19
German
10
Author
All
Gierl, Heribert
13
Thomas, Stefan
3
Abshagen, Jannina
1
Bambauer-Sachse, Silke
1
Bartikowski, Boris
1
Bombe, Sandra
1
Chaieb, Safa
1
Dmoch, Thomas
1
Fastoso, Fernando
1
Garrouch, Karim
1
Gröppel-Klein, Andrea
1
Guhl, Daniel
1
Hagner, Frauke
1
Haltmayer, Vanessa
1
Heberle, Antonia
1
Heideker, Silvia
1
Huber, Frank
1
Jeck-Schlottmann, Gabi
1
Kalweit, Udo
1
Keller, Barbara
1
Klapper, Daniel
1
Koncz, Julia
1
Landwehr, Rainer
1
Mangold, Sabrina
1
Mau, Gunnar
1
Meyer, Frederik
1
Mzoughi, Mohamed-Nabil
1
Mühlbacher, Hans
1
Ringbeck, Jürgen
1
Ruhm, Roland
1
Schramm-Klein, Hanna
1
Spieker, Heinrich
1
Spies, Marie
1
Spilski, Anja
1
Steffen, Celina
1
Steinhart, Tanja
1
Steul-Fischer, Martina
1
Vollhardt, Kai
1
Wagner, Udo
1
Winkler von Mohrenfels, Hannah
1
more ...
less ...
Published in...
All
Marketing : ZFP ; journal of research and management
CEPR Discussion Papers
414
MPRA Paper
366
CESifo Working Paper
333
CESifo working papers
251
CESifo Working Paper Series
246
Journal of advertising research
205
International journal of advertising : the review of marketing communications
196
International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
170
Journal of advertising
163
NBER Working Papers
160
Journal of marketing communications
150
Working Paper
129
CORE Discussion Papers
119
ISER Discussion Paper
111
ZEW Discussion Papers
109
Working Papers / NET Institute
99
Working paper
99
NBER working paper series
96
Tinbergen Institute Discussion Paper
94
DICE discussion paper
92
Quaderni - Working Paper DSE
92
Quaderni - working paper DSE / Alma Mater Studiorum - Università di Bologna, Department of Economics
92
Tinbergen Institute Discussion Papers
92
DICE Discussion Paper
89
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
89
International Journal of Industrial Organization
85
Journal of promotion management : JPM
85
Discussion paper / Tinbergen Institute
83
Industrial Organization
83
IZA Discussion Papers
82
IFN Working Paper
81
ERIM Report Series Research in Management
79
NET Institute Working Paper
74
Economics Letters
71
Journal of historical research in marketing
71
Management science : journal of the Institute for Operations Research and the Management Sciences
70
Marketing Science
69
Discussion paper / Institute of Social and Economic Research
65
more ...
less ...
Source
All
ECONIS (ZBW)
29
Showing
1
-
10
of
29
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Werbeplanung für Low-Involvement-Produkte : e. dynam. Entscheidungsmodell
Ringbeck, Jürgen
- In:
Marketing : ZFP ; journal of research and management
9
(
1987
)
4
,
pp. 237-245
Persistent link: https://www.econbiz.de/10001039835
Saved in:
2
Anzeigenbetrachtung bei geringem Involvement
Jeck-Schlottmann, Gabi
- In:
Marketing : ZFP ; journal of research and management
10
(
1988
)
1
,
pp. 33-43
Persistent link: https://www.econbiz.de/10001041213
Saved in:
3
Product placement : d. Bedeutung d. product placement in TV- u. Kinofilmen aus d. Sicht d. Konsumgüterherstellers
Kalweit, Udo
- In:
Marketing : ZFP ; journal of research and management
10
(
1988
)
2
,
pp. 111-115
Persistent link: https://www.econbiz.de/10001050546
Saved in:
4
Ein situatives Modell der Motivation zur Informationsaufnahme und -verarbeitung bei Werbekontakten
Mühlbacher, Hans
- In:
Marketing : ZFP ; journal of research and management
10
(
1988
)
2
,
pp. 85-94
Persistent link: https://www.econbiz.de/10001050550
Saved in:
5
Die Wirksamkeit humoriger Werbung
Spieker, Heinrich
- In:
Marketing : ZFP ; journal of research and management
9
(
1987
)
2
,
pp. 85-92
Persistent link: https://www.econbiz.de/10001026159
Saved in:
6
Internationale Werbebudgetierung in der Automobilindustrie
Landwehr, Rainer
- In:
Marketing : ZFP ; journal of research and management
11
(
1989
)
4
,
pp. 230-238
Persistent link: https://www.econbiz.de/10001078841
Saved in:
7
Too sexy for the price? : the effectiveness of erotic
advertising
depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
8
Are slim models doing better? :
advertising
effect of model body size
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
3
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012062391
Saved in:
9
Play, flow and buy? : influence of players' experiences on consumption-relevant behaviour
Steffen, Celina
;
Schramm-Klein, Hanna
;
Mau, Gunnar
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
4
,
pp. 188-200
Persistent link: https://www.econbiz.de/10011561016
Saved in:
10
Measuring marketing success : estimating the effect of social media and TV
advertising
on brand attention
Guhl, Daniel
;
Winkler von Mohrenfels, Hannah
;
Abshagen, …
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
1
,
pp. 44-54
Persistent link: https://www.econbiz.de/10011566842
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->