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Multilevel structural equation modelling in marketing and management research
Hirschmann, Johannes; Swoboda, Bernhard - In: Marketing : ZFP ; journal of research and management 39 (2017) 3, pp. 50-75
Persistent link: https://www.econbiz.de/10011780896
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Causal inference using mediation analysis or instrumental variables : full mediation in the absence of conditional independence
Otter, Thomas; Pachali, Max J.; Mayer, Stefan; … - In: Marketing : ZFP ; journal of research and management 40 (2018) 2, pp. 41-57
Persistent link: https://www.econbiz.de/10011873946
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Avoiding pitfalls in experimental research in marketing
Spilski, Anja; Gröppel-Klein, Andrea; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 40 (2018) 2, pp. 58-91
Persistent link: https://www.econbiz.de/10011873950
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Using the body-sphere approach to predict the effectiveness of similar and attractive models shown in advertisements
Bombe, Sandra - In: Marketing : ZFP ; journal of research and management 36 (2014) 3, pp. 203-214
Persistent link: https://www.econbiz.de/10010394608
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Why and under which conditions are price lotteries effective at promoting products?
Gierl, Heribert; Hüttl-Maack, Verena - In: Marketing : ZFP ; journal of research and management 36 (2014) 3, pp. 176-186
Persistent link: https://www.econbiz.de/10010394615
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Methodik des customer profiling im e-commerce
Wiedmann, Klaus-Peter; Buxel, Holger - In: Marketing : ZFP ; journal of research and management 25 (2003) 1, pp. 7-24
Persistent link: https://www.econbiz.de/10001737959
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Die Eignung des Flow-Ansatzes zur Wirkungsanalyse von Marketing-Events
Drengner, Jan; Zanger, Cornelia - In: Marketing : ZFP ; journal of research and management 25 (2003) 1, pp. 25-34
Persistent link: https://www.econbiz.de/10001737961
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Prognose der Relevanz, Erfolgsfaktoren und Konsequenzen von elektronischen Business-to-Business-Marktplätzen
Holzmüller, Hartmut H.; Schlüchter, Jan - In: Marketing : ZFP ; journal of research and management 25 (2003) 1, pp. 35-50
Persistent link: https://www.econbiz.de/10001737962
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Evolutorische Spieltheorie und Marketing
Roth, Stefan - In: Marketing : ZFP ; journal of research and management 25 (2003) 1, pp. 51-69
Persistent link: https://www.econbiz.de/10001737964
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Category logistics : Erfolgspotenziale für Handel und Industrie aus der Verknüpfung von supply chain Management und category Management
Steven, Marion; Krüger, Rolf - In: Marketing : ZFP ; journal of research and management 25 (2003) 3, pp. 201-212
Persistent link: https://www.econbiz.de/10001779711