//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing : ZFP ; journal of research and management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Influence of brand differentia...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Handelsmarke
6
Store brand
6
Brand
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenartikel
3
Brand management
2
Consumer goods industry
2
Konsumgüterindustrie
2
Markenführung
2
Theorie
2
Theory
2
Bio-Lebensmittel
1
Brand extension
1
Consumer products distribution
1
Einkaufszentrum
1
Einzelhandel
1
Erfolgsfaktor
1
Food market
1
Hedonic price index
1
Hedonischer Preisindex
1
Konsumgüterhandel
1
Lebensmittelmarkt
1
Markentransfer
1
Measurement
1
Messung
1
Organic food
1
Perception
1
Predatory pricing
1
Product labelling
1
Product safety
1
Produktsicherheit
1
Retail trade
1
Selbstverpflichtung
1
Shopping center
1
Success factor
1
Verdrängungswettbewerb
1
Vertical integration
1
Vertikale Integration
1
Voluntary agreement
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
German
5
English
1
Author
All
Bauer, Hans H.
1
Brandstätter, Marion
1
Foscht, Thomas
1
Gall, Katja
1
Heinrich, Daniel
1
Herm, Steffen
1
Morschett, Dirk
1
Olbrich, Rainer
1
Sander, Matthias
1
Schäfer, Daniela B.
1
more ...
less ...
Published in...
All
Marketing : ZFP ; journal of research and management
Journal of retailing and consumer services
61
International journal of retail & distribution management
24
The international review of retail, distribution and consumer research
22
SpringerLink / Bücher
21
Journal of business research : JBR
18
Journal of retailing
15
The journal of product & brand management
14
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
12
European journal of operational research : EJOR
11
Handelsforschung
11
Gabler Edition Wissenschaft
9
International journal of production economics
9
Journal of agricultural & food industrial organization
9
Journal of marketing
9
Springer Proceedings in Business and Economics
9
The journal of brand management : an international journal
9
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of food products marketing
8
Review of industrial organization : RIO
8
Transportation research / E : an international journal
8
European journal of marketing : EJM
7
Journal of marketing management : MM
7
Neue Ansätze in Markenforschung und Markenführung
7
Research
7
The journal of consumer marketing
7
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Journal of marketing research : JMR
6
Marketing letters : a journal of research in marketing
6
Reihe: Marketing, Handel und Management
6
Report / Marketing Science Institute
6
Applied economics
5
Applied economics letters
5
Australasian marketing journal
5
European retail research
5
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
5
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
5
Improving marketing strategies for private label products
5
Innovatives Markenmanagement
5
Journal of Product & Brand Management
5
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Zur Messung markenspezifischer Risikowahrnehmungen mit der Means-End-Analyse
Herm, Steffen
;
Gall, Katja
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
3
,
pp. 161-174
Persistent link: https://www.econbiz.de/10003743093
Saved in:
2
Success factors of private label extensions
Foscht, Thomas
;
Brandstätter, Marion
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 82-95
Persistent link: https://www.econbiz.de/10010385233
Saved in:
3
Bio-Siegel als Differenzierungsmerkmal für Herstellermarken und Handelsmarken : eine experimentelle Untersuchung am Beispiel von Lebensmittelmarken
Bauer, Hans H.
;
Heinrich, Daniel
;
Schäfer, Daniela B.
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
3
,
pp. 192-207
Persistent link: https://www.econbiz.de/10009271600
Saved in:
4
Konzeptualisierung und Operationalisierung des Markenwerts von Einkaufsstätten
Morschett, Dirk
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
4
,
pp. 277-292
Persistent link: https://www.econbiz.de/10001726864
Saved in:
5
Die Bewertung internationaler Marken auf Basis der hedonischen Theorie
Sander, Matthias
- In:
Marketing : ZFP ; journal of research and management
16
(
1994
)
4
,
pp. 234-245
Persistent link: https://www.econbiz.de/10001173622
Saved in:
6
Ursachen und Konsequenzen der Abhängigkeitsverhältnisse zwischen Markenartikelindustrie und Handel
Olbrich, Rainer
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
4
,
pp. 253-267
Persistent link: https://www.econbiz.de/10001655217
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->