Pan‐European integration through the mechanism of the Single European Market poses a unique challenge to marketing …

A selection of Anbar abstracts on marketing research from the past three years are reviewed. Marketing research is … categorised into three sections: the application of techniques, marketing decision areas and the definition of market segments …

Opinion leaders are important disseminators of information. Considers their relevance to the marketing of wine by …

How do we ensure that marketing academics create knowledge that is relevant, reaches the appropriate audiences, informs … practice and contributes to further development of the profession and discipline of marketing? What part is, and should be …, played by marketing education? What is the knowledge base a marketer might be expected to have? How might students be …

The current economic and social crisis has affected many aspects of contemporary business life. Marketing, as the … cornerstone function of a firm, has also been dramatically affected. Marketing strategies and practices adopted by enterprises in … characteristics and features of marketing variables and tools, such as product and brand, pricing, distribution channels a …

less important. Implications for the marketing of higher education courses are discussed.  …

Most marketing managers are now convinced about the benefits that businesses gain from marketing planning. In the UK … marketing function is less well established, marketing planning is not so developed. Presents the results of a comparative study … which examines the level and nature of marketing activity in Portuguese and UK firms and considers the impact upon marketing …

. A postal survey is conducted among owner‐managers aimed at assessing marketing practices within the UK small business …

the UK have not been driven by a marketing perspective. This study therefore delivers valuable intelligence for marketing …