trusteeship as a future alternative to the current marketing profession's code of conduct and to put this in the context of … marketing profession's responsibility towards society, communities and the ecology of the planet in the twenty‐first century in … theoretical framework for a global strategy for sustainability, and provides a vision of marketing responsibility that embraces …

relationship quality (i.e. trust and commitment). Design/methodology/approach – Initially, informants were contacted by phone and a … with both trust and commitment. Research limitations/implications – The research model tests a sample of business … business marketing – transaction cost analysis and social exchange theory (i.e. relationship quality) rarely, if ever, used in …

, switchers, and heavy switchers) of several loyalty antecedents such as satisfaction, trust, service quality, switching costs …, marketing communication, and loyalty itself. Design/methodology/approach This study was carried out based on data collected … loyalty, satisfaction, and trust levels. Switchers differ from heavy switchers in their loyalty levels. Research limitations …

Purpose – The purpose of this paper is to propos a new measuring instrument for relationship marketing which is … uniquely designed for the foodservice industry. In particular, the underlying dimensions of relationship marketing as perceived … by customers are identified, and strategies for the enhancement of relationship marketing program are put forward. Design …

usage using the institutional trust theory. Design/methodology/approach Data were collected from 481 internet banking users …, service quality, privacy and security concerns were significant predictors of both trust and satisfaction. Structural … assurance and situational normality were also found to significantly affect trust. Other factors that were found to be …

upon trust and in the online B2C environment the absence of physical cues increases the reliance upon other elements to … convey integrity and engender trust. Isolates and examines three components identified in earlier studies as areas of … consumer concern. Within these parameters a number of consumer characteristics potentially might affect trust levels; this …

building business partnerships based on mutual trust. To show how the relationship marketing principle underpins the …‐driven general business strategy. Marketing managers should plan to develop and sustain long‐term trust‐based working relationships … resilience, as well as trust. Marketing intelligence is a vital ingredient in the formulation and implementation of plans to …