Purpose Patient empowerment (PE) is a key public health policy tool globally which is seen as unproblematic, but contains a number of unwarranted assumptions and unrecognised challenges to achieving effective implementation. Further, the theoretical foundations for understanding the impact of...

Looks at the globalization of communications in New Zealand, in the compelling and e‐volutionary global marketplace. Explores the impact of environmental issues on marketing communications. Managers must reach out to and communicate with customers, consumers, and publics ‐‐ who impact...

Cover -- Editorial advisory board -- Guest editorial -- The dark side of the pharmaceutical industry -- Went in for Botox and left with a rhinoplasty -- Transparency of hope -- Social media in medical and health care: opportunities and challenges -- Content and compliance of pharmaceutical...