Showing 1 - 10 of 64
Purpose – At present no frameworks exist for services marketers to incorporate social media (SM) within marketing communications planning. The majority of integrated marketing communications (IMC) frameworks were developed prior to the development of the widespread use of digital and SM for...
Persistent link: https://www.econbiz.de/10014947392
Purpose The purpose of this paper is to identify factors that affect continuance intention towards internet banking … usage using the institutional trust theory. Design/methodology/approach Data were collected from 481 internet banking users … from a bank in Ghana using a questionnaire. The respondents were internet banking users. Data were analysed using partial …
Persistent link: https://www.econbiz.de/10014947495
Examines Web sites of firms in high technology business markets, and identifies three categories of sites: image building sites, sales assistance sites, and integrated sites. This categorisation is derived from a content analysis of the Web sites of 150 members of the American Electronics...
Persistent link: https://www.econbiz.de/10014945786
of Web sites. Shows how these factors boosted the branding potential of the Web sites. In a comparison of the Internet … strategies of Japanese and US software firms, results showed that US firms created more dynamic and innovative Internet …
Persistent link: https://www.econbiz.de/10014945803
It may be logical to think that a firm offering products that can be delivered online will benefit more from Internet … examines whether product characteristics have significant effect on Internet commerce benefit. The results indicate that … product characteristics in isolation do not have a significant effect on Internet commerce benefit. No significant difference …
Persistent link: https://www.econbiz.de/10014945805
Looks at the ways in which firms are currently using the Internet and examines the extent to which these uses are … informational or facilitate relationship building. A study shows that the majority of fims still use the Internet for informational … purposes. Relationship facilitating and transactional uses of Internet are found – particularly for larger firms and for those …
Persistent link: https://www.econbiz.de/10014945815
upon trust and in the online B2C environment the absence of physical cues increases the reliance upon other elements to … discernable differences between male and female perceptions of online shopping; however, the present study detects only minor …
Persistent link: https://www.econbiz.de/10014945826
This article explores the theme of synergy in relation to business strategy, with specific reference to e‐business. After exploring the extent to which e‐business strategy needs to be integrated with corporate and functional area strategies, the article continues the theme of synergy by...
Persistent link: https://www.econbiz.de/10014945827
. An extranet is a private Internet site that enables several companies to securely share information and conduct business …
Persistent link: https://www.econbiz.de/10014945828
Looks at electronic retailing in comparison with fixed store (r)etailing and explores a number of concerns regarding the development of electronic retailing in the UK. Offers examples of a number of successful (r)etailers then goes on to discuss the advantages and challenges of (r)etailing....
Persistent link: https://www.econbiz.de/10014945829