many products to have in the line and the physical characteristics of each product, quality. Each product may or may not be … composed of different market segments that value quality differently: Some market segments are willing to pay more for quality … segments. Another way of seeing the problem is that the channel pricing distortions increase the cannibalization forces across …

first discuss NAP's decision context and describe the model we proposed for developing NAP's optimal pricing policies for … for developing a new business model and how it used the insights derived from the study to set pricing policies and … monitor sales performance as a function of pricing. Finally, we perform validation of the model and the implemented policies …

discrimination), under general conditions it is optimal to advertise so that one has a greater proportion of sales of a lower-quality … product than if advertising had no cost. This situation also allows the firm to charge a lower price for the high-quality … product and offer a higher quality of the low-quality product than it would if advertising were without cost. …

increase the total user base and is superior to free licensing when the innovator's cost of producing a low-quality product is … quality or a low cost, regardless of network effect. Finally, strong network effects make a lump-sum fee more profitable than …

problem in which a manufacturer segments the market on quality attributes and offers products that are partial substitutes … and may at the same time lead to higher quality products. Further, a less efficient production technology does not … technology, the demand cannibalization problem may distort product quality upward or the number of products upward, which is …