Optimal Entry Timing for a Product Line Extension
Year of publication: |
1989
|
---|---|
Authors: | Wilson, Lynn O. ; Norton, John A. |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 8.1989, 1, p. 1-17
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | product line | product development | product introduction | timing | optimal |
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