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~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"World review of entrepreneurship, management and sustainable development"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Konsumentenverhalten"
~subject:"Mode"
~subject:"Viral marketing"
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Konsumentenverhalten
Mode
Viral marketing
Consumer behaviour
4
Beziehungsmarketing
1
Brand image
1
Brand management
1
Comparison
1
Confidence
1
Consumer attitudes
1
Consumption theory
1
Cultural identity
1
Customer satisfaction
1
E-commerce
1
Electronic Commerce
1
Ethnic group
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Ethnische Gruppe
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Großbritannien
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Internet
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Internet marketing
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Junge Erwachsene
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Konsumtheorie
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Kulturelle Identität
1
Kundenzufriedenheit
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Markenführung
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Nachhaltige Entwicklung
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Online retailing
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Online-Handel
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Online-Marketing
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Relationship marketing
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Studierende
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English
4
Author
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Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Kaufmann, Hans Rüdiger
2
Al-Homaidi, Eissa A.
1
Almugari, Fatehi
1
Altintas, Murat Hakan
1
Benmiled-Cherif, Héla
1
Bharucha, Jehangir
1
Bhatnagar, Apoorva
1
Bilro, Ricardo Godinho
1
Casais, Beatriz
1
Chen, Lisa Y.
1
Cho, Won-Joo
1
Coelho, Arnaldo
1
Darley, William K.
1
Ding, May-Ching
1
Dulgeroglu, Imail
1
Fait, Monica
1
Gaudêncio, Pedro
1
Gomes, Sandra
1
Graça, Pedro
1
Hadjimanolis, Athanasios
1
Harbhan Singh
1
Harcar, Talha
1
Ho, Ching Wei
1
Hui, Michael
1
Kaur, Kiranjot
1
Khaled, Amgad S. D.
1
Kim, Chankon
1
Kraft, Patricia
1
Kwak, Mi-Ae
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Lanero-Carrizo, Ana
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Lee, Keun S.
1
Lii, Yuan-Shuh
1
Maizza, Amedeo
1
Manarioti, Agapi
1
Mourali, Mehdi
1
Nigam, Ashutosh
1
Pandey, Mithilesh
1
Periyasamy, Girija
1
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Marketing and multicultural diversity
World review of entrepreneurship, management and sustainable development
Journal of business research : JBR
35
Journal of retailing and consumer services
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing
7
ERIM report series research in management
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing communications
5
International journal of hospitality management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
Journal of promotion management : JPM
4
Journal of the Academy of Marketing Science
4
The journal of brand management : an international journal
4
International journal of consumer studies
3
International journal of retail & distribution management
3
Marketing letters : a journal of research in marketing
3
Psychology & marketing
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing
2
The journal of product & brand management
2
The service industries journal
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
Cross-cultural and critical perspectives on brands
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
E-business : state of the art of ICT based challenges and solutions
1
Econometric Institute research papers
1
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ECONIS (ZBW)
4
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1
Intentions towards the sustainability of young adults : a cross-cultural comparison
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
World review of entrepreneurship, management and …
10
(
2014
)
2/3
,
pp. 247-266
Persistent link: https://www.econbiz.de/10010393480
Saved in:
2
Cultural differences in consumer susceptibility to interpersonal influence : the role of individualism
Mourali, Mehdi
;
Laroche, Michel
;
Pons, Frank
- In:
Marketing and multicultural diversity
,
(pp. 11-30)
.
2006
Persistent link: https://www.econbiz.de/10003291134
Saved in:
3
Consumption as a function of ethnic identification and acculturation
Hui, Michael
;
Laroche, Michel
;
Kim, Chankon
- In:
Marketing and multicultural diversity
,
(pp. 53-69)
.
2006
Persistent link: https://www.econbiz.de/10003291585
Saved in:
4
Framework for success of online
brand
management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
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