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Customer relationship oriented marketing practices in SMEs
Reijonen, Helen; Laukkanen, Tommi - In: Marketing intelligence & planning 28 (2010) 2/3, pp. 115-136
Persistent link: https://www.econbiz.de/10003989400
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Retail experience stores : experiencing the brand at first hand
Jones, Peter; Comfort, Daphne; Clarke-Hill, Colin; … - In: Marketing intelligence & planning 28 (2010) 2/3, pp. 241-248
Persistent link: https://www.econbiz.de/10003989411
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The effect of customer orientation on frontline employees job outcomes in a new public management context
Rod, Michel; Ashill, Nicholas J. - In: Marketing intelligence & planning 28 (2010) 5, pp. 600-624
Persistent link: https://www.econbiz.de/10008651751
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Implementation relationship marketing: supermarkets' perspectives
Whyatt, Georgina; Koschek, Ralph - In: Marketing intelligence & planning 28 (2010) 5, pp. 582-599
Persistent link: https://www.econbiz.de/10008651752
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Causes and outcomes of satisfaction in business relationships
Mysen, Tore; Svensson, Göran; Payan, Janice M. - In: Marketing intelligence & planning 29 (2011) 2, pp. 123-140
Persistent link: https://www.econbiz.de/10009156913
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A new conceptualization of salesperson's customer orientation : propositions and implications
Singh, Ramendra; Koshy, Abraham - In: Marketing intelligence & planning 30 (2012) 1, pp. 69-82
Persistent link: https://www.econbiz.de/10009508090
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Value, satisfaction, loyalty and retention in professional services
Trasorras, Rene; Weinstein, Art; Abratt, Russell - In: Marketing intelligence & planning 27 (2009) 5, pp. 615-632
Persistent link: https://www.econbiz.de/10009526335
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Voyage of marketing thought from a barter system to a customer centric one
Kaur, Gurjeet; Sharma, R. D. - In: Marketing intelligence & planning 27 (2009) 5, pp. 567-614
Persistent link: https://www.econbiz.de/10009526336
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The adoption of techno-relationship innovations : a framework for electronic customer relationship management
Sophonthummapharn, Kittipong - In: Marketing intelligence & planning 27 (2009) 3, pp. 380-412
Persistent link: https://www.econbiz.de/10009526361
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Relationship marketing research (1994 - 2006) : an academic literature review and classification
Das, Kallol - In: Marketing intelligence & planning 27 (2009) 3, pp. 326-363
Persistent link: https://www.econbiz.de/10009526366