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Marketing : an introduction
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Relationship marketing
99
Beziehungsmarketing
97
Consumer behaviour
57
Konsumentenverhalten
57
Marketing
46
Brand management
28
Markenführung
28
Marketing management
24
Marketingmanagement
24
Dienstleistungsqualität
20
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20
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Social web
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19
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19
Markenimage
19
Online-Marketing
19
Brand
18
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18
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Markenartikel
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11
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Marketing theory
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8
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8
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8
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7
Corporate Social Responsibility
7
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7
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3
Leckie, Civilai
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Ardley, Barry
2
Bang, Nguyen
2
Casidy, Riza
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Das, Kallol
2
Harker, Michael
2
Hollebeek, Linda D.
2
Merrilees, Bill
2
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2
Paliwoda, Stanley J.
2
Rod, Michel
2
Simkin, Lyndon
2
Singh, Ramendra
2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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Marketing intelligence & planning
SpringerLink / Bücher
1,621
Journal of business research : JBR
826
Journal of retailing and consumer services
597
Industrial marketing management : the international journal for industrial and high-tech firms
564
Springer eBook Collection
371
Gabler Edition Wissenschaft
367
Springer eBook Collection / Business and Economics
362
Europäische Hochschulschriften / 5
325
International journal of hospitality management
286
Research
249
Journal of the Academy of Marketing Science
236
The journal of business & industrial marketing
227
The journal of services marketing
227
Journal of strategic marketing
216
Journal of Food Distribution Research
208
Journal of marketing
200
European journal of marketing : EJM
195
Journal of marketing management : MM
192
Lehrbuch
192
The service industries journal
192
Marketing theory
155
International journal of electronic customer relationship management : IJECRM
153
Management Science
135
Journal of travel and tourism marketing
134
International journal of contemporary hospitality management
131
Journal of Agricultural and Applied Economics
130
Asia Pacific journal of marketing and logistics
127
Psychology & marketing
126
essentials
125
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
124
The journal of product & brand management
123
Journal of historical research in marketing
122
Journal of hospitality marketing & management
122
Management science : journal of the Institute for Operations Research and the Management Sciences
122
Journal of service research : JSR
121
Tourism management : research, policies, practice
121
Hamburger Schriften zur Marketingforschung
118
Journal of service management
118
Cogent business & management
117
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ECONIS (ZBW)
148
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1
Commemorative issue in honour of Michael J. Thomas
Paliwoda, Stanley J.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009006875
Saved in:
2
Marketing
practice and methods of inquiry
Hines, Anthony A.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009384762
Saved in:
3
Marketing
cases : learning from
marketing
practice
Harker, Michael
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009384793
Saved in:
4
Went in for Botox and left with a rhinoplasty : the ethics of customer relationship
marketing
practices for non-surgical cosmetic procedures
Vlahos, Aphrodite
;
Bove, Liliana L.
- In:
Marketing intelligence & planning
34
(
2016
)
7
,
pp. 927-942
Persistent link: https://www.econbiz.de/10011623893
Saved in:
5
The effect of
marketing
communication on business relationship loyalty
Hänninen, Nora
;
Karjalouto, Heikki
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 458-472
Persistent link: https://www.econbiz.de/10011723756
Saved in:
6
Ethics and responsibility in relationship
marketing
: the business school and the next generation of managers
Perret, Johannes
;
Holmlund, Marie
- In:
Marketing intelligence & planning
31
(
2013
)
7
,
pp. 746-763
Persistent link: https://www.econbiz.de/10010227507
Saved in:
7
Customer relationship oriented
marketing
practices in SMEs
Reijonen, Helen
;
Laukkanen, Tommi
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 115-136
Persistent link: https://www.econbiz.de/10003989400
Saved in:
8
How do e-stores grow their market share?
Klepek, Martin
;
Kvíčala, Daniel
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 945-957
Persistent link: https://www.econbiz.de/10013393614
Saved in:
9
Marketing
's "Oscars" : a citation analysis of award-winning articles
Hubbard, Raymond T.
;
Norman, Andrew T.
;
Parsa, Rahul A.
- In:
Marketing intelligence & planning
28
(
2010
)
5
,
pp. 669-684
Persistent link: https://www.econbiz.de/10008651744
Saved in:
10
Marketing
theory and practice : the case of the Egg Card
Madichie, Nnamdi O.
- In:
Marketing intelligence & planning
27
(
2009
)
7
,
pp. 926-944
Persistent link: https://www.econbiz.de/10009526313
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