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The reputational consequences...
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Corporate reputation
17
Firmenimage
17
Brand image
7
Brand management
7
Markenführung
7
Markenimage
7
Reputation
7
Public relations
6
Öffentlichkeitsarbeit
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Consumer behaviour
5
Corporate culture
5
Konsumentenverhalten
5
Stakeholder
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Unternehmenskultur
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Brand architecture
4
Markenarchitektur
4
Corporate Social Responsibility
3
Corporate identity
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Herkunftsbezeichnung
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Melewar, T. C.
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Lim, Ming
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Lloyd, Stephen
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Marketing intelligence & planning
Corporate reputation review : an international journal
137
Journal of business ethics : JOBE
87
Journal of business research : JBR
84
The journal of brand management : an international journal
69
SpringerLink / Bücher
64
Corporate communications : an international journal
54
Journal of retailing and consumer services
42
Academy of Management journal : AMJ
37
The Oxford handbook of corporate reputation
35
Corporate reputation review
32
Industrial marketing management : the international journal for industrial and high-tech firms
30
European journal of marketing : EJM
29
Europäische Hochschulschriften / 5
27
Corporate social responsibility and environmental management
26
Journal of marketing communications
23
The journal of product & brand management
23
International journal of hospitality management
22
International studies of management and organization
20
Reputation Management
20
KoR : internationale und kapitalmarktorientierte Rechnungslegung ; IFRS
19
Working paper / National Bureau of Economic Research, Inc.
19
European management journal
18
Employer Branding : Arbeitgeber positionieren und präsentieren
17
Journal of Business Ethics
17
Journal of business strategy
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
NBER working paper series
17
Cogent business & management
16
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
16
International journal of selection and assessment
16
NBER Working Paper
16
Business & society
15
Journal of communication management : an international journal
15
International journal of contemporary hospitality management
14
Journal of business ethics : JBE
14
Der Betrieb
13
Journal of strategic marketing
13
Psychology & marketing
13
The Academy of Management review : AMR
13
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ECONIS (ZBW)
18
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1
Improving competitive analysis with temporal text visualization
Magnusson, Camilla
- In:
Marketing intelligence & planning
28
(
2010
)
5
,
pp. 571-581
Persistent link: https://www.econbiz.de/10008651753
Saved in:
2
Consumers' evaluation toward tobacco companies : implications for social marketing
Arli, Denni
;
Rundle-Thiele, Sharyn
;
Lasmono, Hari
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 276-291
Persistent link: https://www.econbiz.de/10011298766
Saved in:
3
The impact of reputation and identity congruence on employer brand attractiveness
Xie, Chunyan
;
Bagozzi, Richard P.
;
Meland, Kjersti V.
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 124-146
Persistent link: https://www.econbiz.de/10011326059
Saved in:
4
Brand, identity and corporate reputation
Lim, Ming
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10011326359
Saved in:
5
Reputation orientation : improving marketing performance through corporate reputation building
Goldring, Deborah
- In:
Marketing intelligence & planning
33
(
2015
)
5
,
pp. 784-803
Persistent link: https://www.econbiz.de/10011447612
Saved in:
6
Corporate brand as a contract with stakeholders : theology or pragmatism?
Tarnovskaya, Veronika
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 865-886
Persistent link: https://www.econbiz.de/10011447681
Saved in:
7
Exploring the auditory dimension of corporate identity management
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 92-107
Persistent link: https://www.econbiz.de/10009156917
Saved in:
8
A framework to attain brand promise in an online setting
Alwi, Sharifah
;
Ismail, Shahril Azwan
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 557-578
Persistent link: https://www.econbiz.de/10010127905
Saved in:
9
Developing an environmental corporate reputation on the internet
Gurǎu, Cǎlin
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 522-357
Persistent link: https://www.econbiz.de/10010127910
Saved in:
10
Integrating country-of-origin image and brand image in corporate rebranding : the case of China
Guercini, Simone
;
Ranfagni, Silvia
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 508-521
Persistent link: https://www.econbiz.de/10010127913
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