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~isPartOf:"Marketing intelligence & planning"
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Brand management
103
Markenführung
103
Brand image
65
Markenimage
65
Consumer behaviour
64
Konsumentenverhalten
64
Brand
37
Markenartikel
37
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28
Relationship marketing
28
Marketing management
18
Marketingmanagement
18
Internet marketing
17
Online-Marketing
17
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16
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16
Market research
14
Marktforschung
14
Marketing theory
11
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11
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10
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Emerging economies
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Phau, Ian
4
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Grace, Debra
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2
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2
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2
Oliveira, Marta Olivia Rovedder de
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Omar, Maktoba
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Ratten, Vanessa
2
Simkin, Lyndon
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Woodside, Arch G.
2
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1
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1
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1
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Marketing intelligence & planning
Journal of business research : JBR
751
The journal of brand management : an international journal
568
Journal of marketing research : JMR
453
SpringerLink / Bücher
453
The journal of product & brand management
386
Journal of retailing and consumer services
305
Journal of marketing
277
Journal of the Academy of Marketing Science
201
Journal of marketing management : MM
199
Industrial marketing management : the international journal for industrial and high-tech firms
195
European journal of marketing : EJM
176
European Journal of Marketing
167
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
157
Overseas business reports : OBR
155
Jahrbuch der Absatz- und Verbrauchsforschung
147
Marketing theory
143
Journal of advertising research
137
Psychology & marketing
137
International journal of market research : JMRS ; the journal of the Market Research Society
135
Qualitative market research : an international journal
133
Journal of strategic marketing
129
Journal of Product & Brand Management
128
Marketing letters : a journal of research in marketing
124
Marketing : ZFP ; journal of research and management
123
Springer eBook Collection
118
Journal of retailing
116
Journal of marketing communications
112
International journal of hospitality management
110
Strategic Direction
110
Asia Pacific journal of marketing and logistics
109
Journal of historical research in marketing
109
Springer eBook Collection / Business and Economics
102
Gabler Edition Wissenschaft
97
Marketing Intelligence & Planning
97
Journal of macromarketing : examining the interactions among markets, marketing, and society
96
The IUP journal of brand management : IJBRM
92
The marketing review
89
Innovatives Markenmanagement
86
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
83
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ECONIS (ZBW)
127
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1
Damaging brands through market research : can customer involvement in prediction markets damage brands?
Horn, Christian Franz
;
Brem, Alexander
;
Ivens, Björn
- In:
Marketing intelligence & planning
32
(
2014
)
2
,
pp. 232-248
Persistent link: https://www.econbiz.de/10010364043
Saved in:
2
Marketing's "Oscars" : a citation analysis of award-winning articles
Hubbard, Raymond T.
;
Norman, Andrew T.
;
Parsa, Rahul A.
- In:
Marketing intelligence & planning
28
(
2010
)
5
,
pp. 669-684
Persistent link: https://www.econbiz.de/10008651744
Saved in:
3
By his works ye shall know him (Matthew 7:16)
Crosier, Keith
- In:
Marketing intelligence & planning
29
(
2011
)
1
,
pp. 22-29
Persistent link: https://www.econbiz.de/10009006859
Saved in:
4
Words of a feather : confessions of a Thomas Twitcher
Brown, Stephen
- In:
Marketing intelligence & planning
29
(
2011
)
1
,
pp. 9-21
Persistent link: https://www.econbiz.de/10009006869
Saved in:
5
Commemorative issue in honour of Michael J. Thomas
Paliwoda, Stanley J.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009006875
Saved in:
6
Marketing theory and practice : the case of the Egg Card
Madichie, Nnamdi O.
- In:
Marketing intelligence & planning
27
(
2009
)
7
,
pp. 926-944
Persistent link: https://www.econbiz.de/10009526313
Saved in:
7
An evaluation of artistic influences on marketing theory and practice
Fillis, Ian
- In:
Marketing intelligence & planning
27
(
2009
)
6
,
pp. 753-774
Persistent link: https://www.econbiz.de/10009526326
Saved in:
8
Future of research in marketing in emerging economies
Malhotra, Naresh K.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009751829
Saved in:
9
Marketing theory and critical phenomenology : exploring the human side of management practice
Ardley, Barry
- In:
Marketing intelligence & planning
29
(
2011
)
7
,
pp. 628-642
Persistent link: https://www.econbiz.de/10009384754
Saved in:
10
Marketing practice and methods of inquiry
Hines, Anthony A.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009384762
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