//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing intelligence & planning"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Web engagement : connecting to...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
97
Relationship marketing
97
Consumer behaviour
55
Konsumentenverhalten
55
Brand management
27
Markenführung
27
Internet marketing
22
Dienstleistungsqualität
20
Online-Marketing
20
Service quality
20
Social Web
20
Social web
20
Brand
19
Customer satisfaction
19
Kundenzufriedenheit
19
Markenartikel
19
Brand image
17
Markenimage
17
Internet
16
Einzelhandel
12
Retail trade
12
Customer integration
11
Kundenintegration
11
E-commerce
10
Electronic Commerce
9
Lieferantenmanagement
9
Online retailing
9
Online-Handel
9
Supplier relationship management
9
Brand loyalty
8
Marketing management
8
Marketingmanagement
8
Customer engagement
7
Marketing
7
Bibliometrics
6
Bibliometrie
6
Confidence
6
Corporate Social Responsibility
6
Corporate social responsibility
6
Vertrauen
6
more ...
less ...
Online availability
All
Undetermined
66
Free
1
Type of publication
All
Article
111
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
111
Aufsatz in Zeitschrift
111
Case study
1
Fallstudie
1
Language
All
English
112
Author
All
Leckie, Civilai
3
Singh, Ramendra
3
Amenuvor, Fortune Edem
2
Bang, Nguyen
2
Boateng, Henry
2
Casidy, Riza
2
Hollebeek, Linda D.
2
Merrilees, Bill
2
Mysen, Tore
2
Phau, Ian
2
Svensson, Göran
2
Abratt, Russell
1
Agarwal, Sharad
1
Agrawal, Rajat
1
Ahmed, Riaz Uddin
1
Akasreku, Frank
1
Albaum, Gerald S.
1
Aljukhadar, Muhammad
1
Amyx, Douglas
1
Ashill, Nicholas J.
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Azhar, Irfan
1
Bapat, Dhananjay
1
Basilisco, Richard
1
Bharti, Kumkum
1
Bhuian, Shahid N.
1
Billström, Anders
1
Bjelic, Marija
1
Boukis, Achilleas
1
Bove, Liliana L.
1
Bravo, Rafael
1
Brem, Alexander
1
Brito, Eliane Pereira Zamith
1
Cambra-Fierro, Jesus
1
Cardinale, Sylvia
1
Cawsey, Timothy
1
Chalmeta, Ricardo
1
Chan, Peter Shiu-fai
1
Chang, Joshua
1
more ...
less ...
Published in...
All
Marketing intelligence & planning
SpringerLink / Bücher
1,936
Journal of business research : JBR
707
Journal of retailing and consumer services
621
Springer eBook Collection / Business and Economics
449
Gabler Edition Wissenschaft
445
Industrial marketing management : the international journal for industrial and high-tech firms
436
Springer eBook Collection
396
Online Information Review
311
Europäische Hochschulschriften / 5
302
Research
289
International journal of hospitality management
288
The journal of services marketing
237
Telecommunications policy : the international journal of digital economy, data sciences and new media
231
Lehrbuch
227
The journal of business & industrial marketing
198
The service industries journal
196
Journal of strategic marketing
178
Journal of the Academy of Marketing Science
178
International journal of electronic customer relationship management : IJECRM
148
Journal of marketing
134
Journal of travel and tourism marketing
134
International journal of contemporary hospitality management
128
Journal of hospitality marketing & management
126
Aslib Proceedings
125
Gabler Research
124
Tourism management : research, policies, practice
122
Technological forecasting & social change : an international journal
121
Asia Pacific journal of marketing and logistics
118
Journal of service research : JSR
118
essentials
118
The journal of product & brand management
115
Psychology & marketing
114
Journal of retailing
112
The journal of brand management : an international journal
112
Cogent business & management
108
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
107
Journal of service management
107
NBER working paper series
107
International journal of business information systems : IJBIS
106
more ...
less ...
Source
All
ECONIS (ZBW)
112
Showing
1
-
10
of
112
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring the integration of social media within integrated marketing communication frameworks : perspectives of services marketers
Valos, Michael John
;
Habibi, Fatemeh
;
Casidy, Riza
; …
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10011459169
Saved in:
2
Drivers leading firm adoption of
internet
banking services
Claro, Danny Pimentel
;
Rosa, Ramon B.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 336-354
Persistent link: https://www.econbiz.de/10011570782
Saved in:
3
Innovative mobile marketing via smartphones : are consumers ready?
Persaud, Ajax
;
Azhar, Irfan
- In:
Marketing intelligence & planning
30
(
2012
)
4
,
pp. 418-443
Persistent link: https://www.econbiz.de/10009611629
Saved in:
4
Multiple-channel and cross-channel shopping behavior : role of consumer shopping orientations
Chatterjee, Patrali
- In:
Marketing intelligence & planning
28
(
2010
)
1
,
pp. 9-24
Persistent link: https://www.econbiz.de/10003940427
Saved in:
5
Expansion strategies for online brands going offline
Bravo, Rafael
;
Iversen, Nina M.
;
Pina, José M.
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 195-213
Persistent link: https://www.econbiz.de/10009156905
Saved in:
6
Large cohort assessment : depth, interaction and manageable marking
Wood, Emma H.
;
Henderson, Stephen
- In:
Marketing intelligence & planning
28
(
2010
)
7
,
pp. 898-907
Persistent link: https://www.econbiz.de/10009157178
Saved in:
7
The avatar lecturer : learning and teaching in Second Life
Ward, Janet
- In:
Marketing intelligence & planning
28
(
2010
)
7
,
pp. 862-881
Persistent link: https://www.econbiz.de/10009157180
Saved in:
8
Internet
banking acceptance in the United States and Malaysia : a cross-cultural examination
Yee Yen Yuen
;
Yeow, Paul H. P.
;
Lim, Nena
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 292-308
Persistent link: https://www.econbiz.de/10011298765
Saved in:
9
Using values to segment virtual consumers on social networking sites
Madi, Aziz
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 623-645
Persistent link: https://www.econbiz.de/10011534900
Saved in:
10
Downloading digital video games : predictors, moderators and consequences
Phau, Ian
;
Liang, Johan
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 740-756
Persistent link: https://www.econbiz.de/10009671946
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->