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Marketing intelligence & planning
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Customer lifetime value determination based on RFM model
Safari, Fariba
;
Safari, Narges
;
Montazer, Gholam Ali
- In:
Marketing intelligence & planning
34
(
2016
)
4
,
pp. 446-461
Persistent link: https://www.econbiz.de/10011571118
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2
LRFMP model for customer segmentation in the grocery retail industry : a case study
Peker, Serhat
;
Kocyigit, Altan
;
Eren, P. Erhan
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 544-559
Persistent link: https://www.econbiz.de/10011723818
Saved in:
3
Sustainable customer relationship management
Ferrer-Estévez, Maria
;
Chalmeta, Ricardo
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 244-262
Persistent link: https://www.econbiz.de/10014253353
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