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Customer lifetime value determination based on RFM model
Safari, Fariba; Safari, Narges; Montazer, Gholam Ali - In: Marketing intelligence & planning 34 (2016) 4, pp. 446-461
Persistent link: https://www.econbiz.de/10011571118
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LRFMP model for customer segmentation in the grocery retail industry : a case study
Peker, Serhat; Kocyigit, Altan; Eren, P. Erhan - In: Marketing intelligence & planning 35 (2017) 4, pp. 544-559
Persistent link: https://www.econbiz.de/10011723818
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Sustainable customer relationship management
Ferrer-Estévez, Maria; Chalmeta, Ricardo - In: Marketing intelligence & planning 41 (2023) 2, pp. 244-262
Persistent link: https://www.econbiz.de/10014253353