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~isPartOf:"Marketing intelligence & planning"
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Marketing intelligence & planning
Journal of marketing management : MM
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Rotman School of Management working paper / University of Toronto Rotman School of Management
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European Journal of Marketing
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Words of a feather : confessions of a Thomas Twitcher
Brown, Stephen
- In:
Marketing intelligence & planning
29
(
2011
)
1
,
pp. 9-21
Persistent link: https://www.econbiz.de/10009006869
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Never tickle a sleeping bookworm : how readers devour Harry Potter
Patterson, Tony
;
Brown, Stephen
- In:
Marketing intelligence & planning
27
(
2009
)
6
,
pp. 818-832
Persistent link: https://www.econbiz.de/10009526321
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3
When innovation met renovation : back to the future of branding
Brown, Stephen
- In:
Marketing intelligence & planning
33
(
2015
)
5
,
pp. 634-655
Persistent link: https://www.econbiz.de/10011447536
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4
Never tickle a sleeping bookworm: how readers devour <IT>Harry Potter<-IT>
Patterson, Tony
;
Brown, Stephen
- In:
Marketing intelligence & planning
27
(
2009
)
6
,
pp. 818-832
Persistent link: https://www.econbiz.de/10008316507
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5
Words of a feather: confessions of a Thomas Twitcher
Brown, Stephen
- In:
Marketing intelligence & planning
29
(
2011
)
1
,
pp. 9-22
Persistent link: https://www.econbiz.de/10008813329
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6
Life begins at 40? Further thoughts on marketing's "mid-life crisis"
Brown, Stephen
- In:
Marketing intelligence & planning
13
(
1995
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10007007556
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7
Who moved my Muggle? Harry Potter and the marketing imaginarium
Brown, Stephen
- In:
Marketing intelligence & planning
20
(
2002
)
3
,
pp. 134-148
Persistent link: https://www.econbiz.de/10006974067
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8
Going bananas in paradise: From McDonaldisation to Fyffefication
Brown, Stephen
- In:
Marketing intelligence & planning
18
(
2000
)
6-7
,
pp. 356-367
Persistent link: https://www.econbiz.de/10006981565
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9
Trade softly because you trade on my dreams: A paradisal prolegomenon
Brown, Stephen
;
Patterson, Anthony
- In:
Marketing intelligence & planning
18
(
2000
)
6-7
,
pp. 316-320
Persistent link: https://www.econbiz.de/10006981570
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10
Retro-marketing: Yesterday's tomorrows, today!
Brown, Stephen
- In:
Marketing intelligence & planning
17
(
1999
)
7
,
pp. 363-376
Persistent link: https://www.econbiz.de/10006986492
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