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Words of a feather : confessions of a Thomas Twitcher
Brown, Stephen - In: Marketing intelligence & planning 29 (2011) 1, pp. 9-21
Persistent link: https://www.econbiz.de/10009006869
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When innovation met renovation : back to the future of branding
Brown, Stephen - In: Marketing intelligence & planning 33 (2015) 5, pp. 634-655
Persistent link: https://www.econbiz.de/10011447536
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Never tickle a sleeping bookworm : how readers devour Harry Potter
Patterson, Tony; Brown, Stephen - In: Marketing intelligence & planning 27 (2009) 6, pp. 818-832
Persistent link: https://www.econbiz.de/10009526321
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Who moved my Muggle? Harry Potter and the marketing imaginarium
Brown, Stephen - In: Marketing intelligence & planning 20 (2002) 3, pp. 134-148
Persistent link: https://www.econbiz.de/10006974067
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Going bananas in paradise: From McDonaldisation to Fyffefication
Brown, Stephen - In: Marketing intelligence & planning 18 (2000) 6-7, pp. 356-367
Persistent link: https://www.econbiz.de/10006981565
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Trade softly because you trade on my dreams: A paradisal prolegomenon
Brown, Stephen; Patterson, Anthony - In: Marketing intelligence & planning 18 (2000) 6-7, pp. 316-320
Persistent link: https://www.econbiz.de/10006981570
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Retro-marketing: Yesterday's tomorrows, today!
Brown, Stephen - In: Marketing intelligence & planning 17 (1999) 7, pp. 363-376
Persistent link: https://www.econbiz.de/10006986492
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Never tickle a sleeping bookworm: how readers devour <IT>Harry Potter<-IT>
Patterson, Tony; Brown, Stephen - In: Marketing intelligence & planning 27 (2009) 6, pp. 818-832
Persistent link: https://www.econbiz.de/10008316507
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Life begins at 40? Further thoughts on marketing's "mid-life crisis"
Brown, Stephen - In: Marketing intelligence & planning 13 (1995) 1, pp. 4-17
Persistent link: https://www.econbiz.de/10007007556
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Words of a feather: confessions of a Thomas Twitcher
Brown, Stephen - In: Marketing intelligence & planning 29 (2011) 1, pp. 9-22
Persistent link: https://www.econbiz.de/10008813329