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Exploring trust vis-à-vis reliance in business relationships : a qualitative analysis in the UK construction industry
Jiang, Zhizhong; Henneberg, Stephan; Naudé, Peter - In: Marketing intelligence & planning 28 (2010) 6, pp. 706-722
Persistent link: https://www.econbiz.de/10009513558
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Does political marketing need the concept of customer value?
Brennan, Ross; Henneberg, Stephan C. - In: Marketing intelligence & planning 26 (2008) 6-7, pp. 559-572
Persistent link: https://www.econbiz.de/10008148374
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Exploring trust vis-à-vis reliance in business relationships: A qualitative analysis in the UK construction industry
Jiang, Zhizhong; Henneberg, Stephan C.; Naudé, Peter - In: Marketing intelligence & planning 28 (2010) 6, pp. 706-723
Persistent link: https://www.econbiz.de/10008638542
Cover Image
Does political marketing need the concept of customer value?
Brennan, Ross; Henneberg, Stephan C. - In: Marketing intelligence & planning 26 (2008) 6, pp. 559-572
Persistent link: https://www.econbiz.de/10008108491