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Marketing intelligence & planning
Industrial marketing management : the international journal for industrial and high-tech firms
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Exploring trust vis-à-vis reliance in business relationships : a qualitative analysis in the UK construction industry
Jiang, Zhizhong
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Marketing intelligence & planning
28
(
2010
)
6
,
pp. 706-722
Persistent link: https://www.econbiz.de/10009513558
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2
Does political marketing need the concept of customer value?
Brennan, Ross
;
Henneberg, Stephan C.
- In:
Marketing intelligence & planning
26
(
2008
)
6-7
,
pp. 559-572
Persistent link: https://www.econbiz.de/10008148374
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3
Exploring trust vis-à-vis reliance in business relationships: A qualitative analysis in the UK construction industry
Jiang, Zhizhong
;
Henneberg, Stephan C.
;
Naudé, Peter
- In:
Marketing intelligence & planning
28
(
2010
)
6
,
pp. 706-723
Persistent link: https://www.econbiz.de/10008638542
Saved in:
4
Does political marketing need the concept of customer value?
Brennan, Ross
;
Henneberg, Stephan C.
- In:
Marketing intelligence & planning
26
(
2008
)
6
,
pp. 559-572
Persistent link: https://www.econbiz.de/10008108491
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