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Social media in medical and health care : opportunities and challenges
Lim, Weng Marc - In: Marketing intelligence & planning 34 (2016) 7, pp. 964-976
Persistent link: https://www.econbiz.de/10011623908
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How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay; Lim, Weng Marc; Kaur, Simran; Soh, Kimberly - In: Marketing intelligence & planning 41 (2023) 6, pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
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The blockbuster blueprint : towards a stakeholder theory-based marketing framework
Patil, Vijaya; Lim, Weng Marc; Date, Hema; Donthu, Naveen; … - In: Marketing intelligence & planning 41 (2023) 7, pp. 880-902
Persistent link: https://www.econbiz.de/10014381223
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The making of box-office collection : qualitative insights from Bollywood
Patil, Vijaya; Date, Hema; Kumar, Satish; Lim, Weng Marc; … - In: Marketing intelligence & planning 40 (2022) 8, pp. 1010-1023
Persistent link: https://www.econbiz.de/10013393635