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Marketing innovation : a resource-based view of international and local firms
Gupta, Suraksha; Malhotra, Naresh K. - In: Marketing intelligence & planning 31 (2013) 2, pp. 111-126
Persistent link: https://www.econbiz.de/10009751825
Cover Image
Marketing innovation: a resource-based view of international and local firms
Gupta, Suraksha; Malhotra, Naresh - In: Marketing intelligence & planning 31 (2013) 2, pp. 111-126
Persistent link: https://www.econbiz.de/10010121858
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The impact of the current expansion of the European Union on international marketing strategies on Norwegian multinational farmed salmon producers: A case study
Melewar, T.C.; Mui, Helene; Gupta, Suraksha; Knight, Joseann - In: Marketing intelligence & planning 26 (2008) 4, pp. 405-415
Persistent link: https://www.econbiz.de/10008065381
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The impact of the current expansion of the European Union on international marketing strategies on Norwegian multinational farmed salmon producers: A case study
Melewar, T.C.; Mui, Helene; Gupta, Suraksha; Knight, Joseann - In: Marketing intelligence & planning 26 (2008) 4-5, pp. 405-415
Persistent link: https://www.econbiz.de/10008099977