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~isPartOf:"Marketing intelligence & planning"
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Marketing intelligence & planning
African journal of business and economic research : AJBER
25
The marketing review
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Foresight
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International journal of business and emerging markets : IJBEM
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International journal of entrepreneurship and small business
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Management Decision
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Digital entrepreneurship in Sub-Saharan Africa : challenges, opportunities and prospects
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Entrepreneurship marketing : principles and practice of SME marketing
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The Nigerian movie industry "Nollywood" : a nearly perfect marketing case study
Madichie, Nnamdi O.
- In:
Marketing intelligence & planning
28
(
2010
)
5
,
pp. 625-649
Persistent link: https://www.econbiz.de/10008651749
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Marketing theory and practice : the case of the Egg Card
Madichie, Nnamdi O.
- In:
Marketing intelligence & planning
27
(
2009
)
7
,
pp. 926-944
Persistent link: https://www.econbiz.de/10009526313
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Re-branding the Nigerian Professional Football Leauge : open play or dead ball?
Madichie, Nnamdi O.
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 256-280
Persistent link: https://www.econbiz.de/10011569502
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Marketing theory and practice: the case of the Egg Card
Madichie, Nnamdi O.
- In:
Marketing intelligence & planning
27
(
2009
)
7
,
pp. 926-944
Persistent link: https://www.econbiz.de/10008318731
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5
The Nigerian movie industry "Nollywood" - a nearly perfect marketing case study
Madichie, Nnamdi O.
- In:
Marketing intelligence & planning
28
(
2010
)
5
,
pp. 625-650
Persistent link: https://www.econbiz.de/10008721479
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6
The "bold and the beautiful" of the UAE retail environment
Madichie, Nnamdi O.
;
Blythe, Jim
- In:
Marketing intelligence & planning
29
(
2011
)
6
,
pp. 593-602
Persistent link: https://www.econbiz.de/10009330810
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7
The Nigerian movie industry "Nollywood" - a nearly perfect marketing case study
Madichie, Nnamdi O.
- In:
Marketing intelligence & planning
28
(
2010
)
5
,
pp. 625-650
Persistent link: https://www.econbiz.de/10008443734
Saved in:
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