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Guest editorial: the dynamics of sport marketing : suggestions for marketing intelligence and planning
Ratten, Vanessa - In: Marketing intelligence & planning 34 (2016) 2, pp. 162-168
Persistent link: https://www.econbiz.de/10011568630
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An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases
Gallagher, Damian; O'Connor, Christina; Gilmore, Audrey - In: Marketing intelligence & planning 34 (2016) 2, pp. 203-222
Persistent link: https://www.econbiz.de/10011568665
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Is diffusion of marketing competence necessary for a market orientation? : a comparative investigation of marketing managers and their defining traits
Loveland, James M.; Thompson, Scott A.; Lounsbury, John W. - In: Marketing intelligence & planning 33 (2015) 3, pp. 469-484
Persistent link: https://www.econbiz.de/10011298757
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The effect of marketing communication on business relationship loyalty
Hänninen, Nora; Karjalouto, Heikki - In: Marketing intelligence & planning 35 (2017) 4, pp. 458-472
Persistent link: https://www.econbiz.de/10011723756
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Reputation orientation : improving marketing performance through corporate reputation building
Goldring, Deborah - In: Marketing intelligence & planning 33 (2015) 5, pp. 784-803
Persistent link: https://www.econbiz.de/10011447612
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The marketing manager as a jazz musician
Holbrook, Morris B. - In: Marketing intelligence & planning 33 (2015) 7, pp. 958-965
Persistent link: https://www.econbiz.de/10011447856
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Marketing's contribution from the perspective of marketing executives
Tollin, Karin; Schmidt, Marcus - In: Marketing intelligence & planning 33 (2015) 7, pp. 1047-1070
Persistent link: https://www.econbiz.de/10011447950
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The planning and implementation of integrated marketing communications
Caemmerer, Barbara - In: Marketing intelligence & planning 27 (2009) 4, pp. 524-538
Persistent link: https://www.econbiz.de/10009526339
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Marketing cases
Harker, Michael (contributor) - 2009
Persistent link: https://www.econbiz.de/10009526345
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Marketing perceptions and business performance : implications for marketing education?
Helgesen, Øyvind; Nesset, Erik; Voldsund, Terje - In: Marketing intelligence & planning 27 (2009) 1, pp. 25-47
Persistent link: https://www.econbiz.de/10009526390