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On being attractive, social and visually appealing in social media : the effects of anthropomorphic tourism brands on Facebook fan pages
Perez-Vega, Rodrigo; Taheri, Babak; Farrington, Thomas; … - In: Tourism management : research, policies, practice 66 (2018), pp. 339-347
Persistent link: https://www.econbiz.de/10011814767
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Boys do not cry : the negative effects of brand masculinity on brand emotions
Boeuf, Benjamin - In: Marketing letters : a journal of research in marketing 31 (2020) 2/3, pp. 247-264
Persistent link: https://www.econbiz.de/10012301462
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Do sexy mouthwash ads leave a bad aftertaste? : the interaction of sexual self-schema and brand positioning fit on female-targeted sexual advertising efficacy
Mayer, James Mark; Peev, Plamen - In: Marketing letters : a journal of research in marketing 28 (2017) 2, pp. 321-333
Persistent link: https://www.econbiz.de/10011675192
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Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann; Dens, Nathalie; Pelsmacker, Patrick de - In: Marketing letters : a journal of research in marketing 27 (2016) 3, pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
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The trustworthy brand : effects of conclusion explicitness and persuasion awareness on consumer judgments
Martin, Brett A. S.; Strong, Carolyn A. - In: Marketing letters : a journal of research in marketing 27 (2016) 3, pp. 473-485
Persistent link: https://www.econbiz.de/10011537266
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Impact of age on brand awareness sets : a turning point in consumers' early 60s
Lambert-Pandraud, Raphaëlle; Laurent, Gilles; Mullet, … - In: Marketing letters : a journal of research in marketing 28 (2017) 2, pp. 205-218
Persistent link: https://www.econbiz.de/10011675161
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Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy; Romaniuk, Jenni; Faulkner, Margaret; … - In: Marketing letters : a journal of research in marketing 29 (2018) 1, pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
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Implicit and explicit preferences for brand name sounds
Pogacar, Ruth; Kouril, Michal; Carpenter, Thomas P.; … - In: Marketing letters : a journal of research in marketing 29 (2018) 2, pp. 241-259
Persistent link: https://www.econbiz.de/10011876282
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The role of position, type, and combination of sound symbolism imbeds in brand names
Klink, Richard R.; Wu, Lan - In: Marketing letters : a journal of research in marketing 25 (2014) 1, pp. 13-24
Persistent link: https://www.econbiz.de/10010259972
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Customization of online advertising : the role of intrusiveness
Doorn, Jenny van; Hoekstra, Janita Cornelia - In: Marketing letters : a journal of research in marketing 24 (2013) 4, pp. 339-351
Persistent link: https://www.econbiz.de/10010207199