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~isPartOf:"Tourism management : research, policies, practice"
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Online-Marketing
Consumer behaviour
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Beziehungsmarketing
163
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Marketing letters : a journal of research in marketing
Tourism management : research, policies, practice
Journal of business research : JBR
226
Journal of retailing and consumer services
156
International journal of internet marketing and advertising : IJIMA
137
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
94
Journal of marketing communications
86
International journal of advertising : the review of marketing communications
84
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
81
Journal of promotion management : innovations in planning and applied research
64
International journal of electronic marketing and retailing : IJEMR
59
Journal of internet commerce
59
International journal of hospitality management
57
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
53
The journal of product & brand management
53
Journal of advertising research
47
Cogent business & management
45
Electronic commerce research
40
SpringerLink / Bücher
40
The journal of brand management : an international journal
38
Information systems research : ISR
37
Journal of marketing
35
Journal of promotion management : JPM
35
International journal of technology marketing : IJTMkt
34
International journal of advertising : the quarterly review of marketing communications
33
Management science : journal of the Institute for Operations Research and the Management Sciences
33
Marketing intelligence & planning
33
Industrial marketing management : the international journal for industrial and high-tech firms
31
Technological forecasting & social change : an international journal
31
Young consumers : insight and ideas for responsible marketers
31
Asia Pacific journal of marketing and logistics
30
International journal of contemporary hospitality management
30
Journal of electronic commerce research : JECR
30
Journal of management information systems : JMIS
30
Psychology & marketing
30
Business horizons
29
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of marketing management : MM
29
Journal of strategic marketing
29
International journal of consumer studies
28
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ECONIS (ZBW)
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1
Customer engagement with tourism social media brands
Harrigan, Paul
;
Evers, Uwana
;
Miles, Morgan P.
;
Daly, …
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 597-609
Persistent link: https://www.econbiz.de/10011643277
Saved in:
2
Online branding : development of hotel branding through interactivity theory
Barreda, Albert A.
;
Bilgihan, Anil
;
Nusair, Khaldoon
; …
- In:
Tourism management : research, policies, practice
57
(
2016
),
pp. 180-192
Persistent link: https://www.econbiz.de/10011556039
Saved in:
3
On being attractive, social and visually appealing in social media : the effects of anthropomorphic tourism brands on Facebook fan pages
Perez-Vega, Rodrigo
;
Taheri, Babak
;
Farrington, Thomas
; …
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 339-347
Persistent link: https://www.econbiz.de/10011814767
Saved in:
4
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
5
Like, comment, or share? : self-presentation vs. brand relationships as drivers of social media engagement choices
Swani, Kunal
;
Labrecque, Lauren I.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
Saved in:
6
Do sexy mouthwash ads leave a bad aftertaste? : the interaction of sexual self-schema and brand positioning fit on female-targeted sexual advertising efficacy
Mayer, James Mark
;
Peev, Plamen
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 321-333
Persistent link: https://www.econbiz.de/10011675192
Saved in:
7
Responding to negative online reviews : the effects of hotel responses on customer inferences of trust and concern
Sparks, Beverley
;
So, Kevin Kam Fung
;
Bradley, Graham L.
- In:
Tourism management : research, policies, practice
53
(
2016
),
pp. 74-85
Persistent link: https://www.econbiz.de/10011440024
Saved in:
8
Customization of online advertising : the role of intrusiveness
Doorn, Jenny van
;
Hoekstra, Janita Cornelia
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
4
,
pp. 339-351
Persistent link: https://www.econbiz.de/10010207199
Saved in:
9
C2C interaction in the online review system : effect of other customers' responses on subsequent review volume
Zhang, Min
;
Wang, Lu
;
Li, Yiwei
;
Wang, G. Alan
- In:
Tourism management : research, policies, practice
93
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013366151
Saved in:
10
The role of functional associations in building destination brand personality : when official websites do the talking
Vinyals-Mirabent, Sara
;
Kavaratzis, Mihalis
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 148-155
Persistent link: https://www.econbiz.de/10012063582
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