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~isPartOf:"Marketing letters : a journal of research in marketing"
~language:"eng"
~person:"Suk, Kwanho"
~subject:"Theory of preferences"
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Marketing letters : a journal of research in marketing
Journal of marketing research : JMR
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To seek variety or uniformity : the role of culture in consumers’ choice in a group setting
Yoon, Song-oh
;
Suk, Kwanho
;
Lee, Seon Min
;
Park, Eun Young
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10009125078
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