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Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki; Aspara, Jaakko; Movarrei, Reza - In: Marketing letters : a journal of research in marketing 33 (2022) 3, pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
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Situational and trait interactions among goal orientations
Haws, Kelly L.; Bearden, William O.; Dholakia, Utpal M. - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 47-60
Persistent link: https://www.econbiz.de/10009530132
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Selling losers and keeping winners : how (savings) goal dynamics predict a reversal of the disposition effect
Aspara, Jaakko; Hoffmann, Arvid O. I. - In: Marketing letters : a journal of research in marketing 26 (2015) 2, pp. 201-211
Persistent link: https://www.econbiz.de/10011339350
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Drug influences on consumer judgments : emerging insights and research opportunities from the intersection of pharmacology and psychology
Durso, Geoffrey R. O.; Haws, Kelly L.; Way, Baldwin M. - In: Marketing letters : a journal of research in marketing 31 (2020) 1, pp. 19-23
Persistent link: https://www.econbiz.de/10012229469