//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Aspara, Jaakko"
~person:"Haws, Kelly L."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
4
Konsumentenverhalten
4
Decision under uncertainty
2
Entscheidung unter Unsicherheit
2
Sales promotion
2
Verkaufsförderung
2
Acetaminophen
1
Anlageverhalten
1
Arzneimittel
1
Behavioural finance
1
Consumer
1
Consumer financial decision making
1
Decision
1
Decision making
1
Disposition effect
1
Einzelhandel
1
Einzelhandelspreis
1
Emotion
1
Entscheidung
1
Goal systems theory
1
Industrial buyer
1
Investment decisions
1
Lieferantenmanagement
1
Low-cost strategy
1
Memory
1
Niedrigpreisstrategie
1
Peripheral cues
1
Personality psychology
1
Persönlichkeitspsychologie
1
Pharmaceutical industry
1
Pharmaceuticals
1
Pharmaindustrie
1
Portfolio selection
1
Portfolio-Management
1
Preisdifferenzierung
1
Preismanagement
1
Price discount
1
Price discrimination
1
Price promotion
1
Pricing strategy
1
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Aspara, Jaakko
Haws, Kelly L.
Kim, Jungkeun
4
Klink, Richard R.
4
Barone, Michael J.
3
Blanchard, Simon J.
3
Drolet, Aimee
3
Keller, Kevin Lane
3
Paas, Leonard J.
3
Schmitt, Bernd
3
Tam, Leona
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Ahuvia, Aaron
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Bechara, Antoine
2
Bell, David R.
2
Biswas, Abhijit
2
Bradlow, Eric T.
2
Breugelmans, Els
2
Böckenholt, Ulf
2
Cabano, Frank G.
2
Chen, Qimei
2
Dai, Xianchi
2
Dawes, John
2
DeSarbo, Wayne
2
Doorn, Jenny van
2
Driesener, Carl
2
Eisend, Martin
2
Ghosh Chowdhury, Tilottama
2
Guha, Abhijit
2
Guiltinan, Joseph P.
2
Gunasti, Kunter
2
Herrmann, Andreas
2
Hill, Ronald Paul
2
Häubl, Gerald
2
Ilicic, Jasmina
2
Kamleitner, Bernadette
2
Kouril, Michal
2
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
Journal of marketing
7
Journal of business research : JBR
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of marketing research : JMR
3
European journal of marketing : EJM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of service research : JSR
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
European journal of marketing
1
International Journal of Bank Marketing
1
International journal of physical distribution and logistics management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer behaviour : an international research review
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of customer behaviour
1
Journal of marketing research
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Journal of the Operational Research Society
1
Proceedings, Marketing Strategy Meets Wall Street IV Conference. Singapore Management University, Marketing Strategy Meets Wall Street Conference, Singapore, Singapore, 08.01.2015
1
The journal of behavioral finance : a publication of the Institute of Behavioral Finance
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki
;
Aspara, Jaakko
;
Movarrei, Reza
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
Saved in:
2
Situational and trait interactions among goal orientations
Haws, Kelly L.
;
Bearden, William O.
;
Dholakia, Utpal M.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10009530132
Saved in:
3
Selling losers and keeping winners : how (savings) goal dynamics predict a reversal of the disposition effect
Aspara, Jaakko
;
Hoffmann, Arvid O. I.
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 201-211
Persistent link: https://www.econbiz.de/10011339350
Saved in:
4
Drug influences on consumer judgments : emerging insights and research opportunities from the intersection of pharmacology and psychology
Durso, Geoffrey R. O.
;
Haws, Kelly L.
;
Way, Baldwin M.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 19-23
Persistent link: https://www.econbiz.de/10012229469
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->