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When deal depth doesn't matter : how handedness consistency influences consumer response to horizontal versus vertical price comparisons
Barone, Michael J.; Lyle, Keith B.; Winterich, Karen Page - In: Marketing letters : a journal of research in marketing 26 (2015) 2, pp. 213-223
Persistent link: https://www.econbiz.de/10011339348
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Power and the appeal of the deal : how consumers value the control provided by Pay What You Want (PWYW) pricing
Barone, Michael J.; Bae, T. J.; Qian, Shanshan; … - In: Marketing letters : a journal of research in marketing 28 (2017) 3, pp. 437-447
Persistent link: https://www.econbiz.de/10011730683
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How internal reference prices determine when a price's location will influence consumer judgments
Kulow, Katina; Coulter, Keith S.; Barone, Michael J.; … - In: Marketing letters : a journal of research in marketing 33 (2022) 4, pp. 563-575
Persistent link: https://www.econbiz.de/10013454634