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~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Chuang, Shih-Chieh"
~person:"Napal, Anish"
~subject:"Theory of preferences"
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Marketing letters : a journal of research in marketing
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Making choices under conflict : the impact of decision frames
Krishnamurthy, Parthasarathy
;
Napal, Anish
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
1
,
pp. 37-51
Persistent link: https://www.econbiz.de/10003956319
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2
The impact of a product's country-of-origin on compromise and attraction effects
Chuang, Shih-Chieh
;
Yen, HsiuJu Rebecca
- In:
Marketing letters : a journal of research in marketing
18
(
2007
)
4
,
pp. 279-291
Persistent link: https://www.econbiz.de/10003549621
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