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~isPartOf:"Marketing letters : a journal of research in marketing"
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Marketing letters : a journal of research in marketing
Journal of economic psychology : research in economic psychology and behavioral economics
3
Discussion paper / Center for Economic Research, Tilburg University
1
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ECONIS (ZBW)
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Moderately thin advertising models are optimal, most of the time : moderating the quadratic effect of model body size on ad attitude by
fashion
leadership
Janssen, Denise M.
;
Paas, Leonard J.
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 167-177
Persistent link: https://www.econbiz.de/10010367214
Saved in:
2
Consumer reactions to female and male cosmetic surgery beauty in Asian advertisements
Tipgomut, Pornchanoke
;
Paas, Leonard J.
;
McNaught, Angela
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 441-454
Persistent link: https://www.econbiz.de/10012793429
Saved in:
3
Please do not answer if you are reading this : respondent attention in online panels
Paas, Leonard J.
;
Morren, Meike
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 13-21
Persistent link: https://www.econbiz.de/10011820261
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